Will Burns
Vice President of Customer Engagement & Loyalty @ Western Union
About
As Vice President of Customer Engagement & Loyalty at Western Union, I lead global functions across Experience, Loyalty, CRM, Organic, Analytics, Kiosk, and Innovation, reporting directly to the CMO. Western Union, a 170-year-old brand, is transforming how it serves 120 million customers annually, conducting 750,000 transactions daily to empower global communities. With 20 years of leadership experience in Marketing, including roles at Walmart and McDonald’s, I focus on marketing strategy, strategic planning, and executive management. I am committed to driving transformation and innovation to enhance customer experience and foster long-term loyalty.
United States
Aurora
Financial Services
Executive Management, Strategic Planning, Marketing Strategy, Customer Experience, Online Marketing, E-commerce, Multi-channel Retail, Digital Marketing, Web Analytics, Online Advertising, Digital Strategy, Multi-channel Marketing, Retail, Lead Generation, Analytics, CRM, Omniture, Google Adwords, Marketing, PPC
Experience
Vice President of Customer Engagement & Loyalty
Western Union
Denver, CO
Senior Director, End to End Customer Experience
Walmart
Bentonville, Arkansas, United States
Global Senior Director, CRM & Loyalty
McDonald's
Greater Chicago Area
Global Director, Digital
McDonald's
London Area, United Kingdom
VP - Global Digital
L'OCCITANE Group (B Corp)
Paris, Île-de-France, France
Global Director Of Online Conversion
Avnet
Greater Chicago Area
Strategic Online Marketing Manager
Marks and Spencer
London, United Kingdom
Relationship Manager
Dublin
Various
(various)
London, United Kingdom
Education
Queen's University Belfast
Dublin Business School
Dublin Business School
Will Burns's Contact Information
Phone
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