Will Phillips

• Created a new analytics team/capability for USBank with a mission to drive real estate efficiency (office and retail) through data-driven, customer/user-focused optimization. • Responsible for initial strategy, investment opportunity, location/customer strategy, revenue optimization modeling of a new branch optimization framework for USBank. This strategy will drive future market share growth and capital investment through optimization of the existing portfolio and targeting areas of significant opportunity (location, guest segment prioritization, competitive macro trends, competitive incentive targeting, etc.). • Manage a new office optimization program impacting 70,000 employees across 45 states and 561 buildings to reduce the real estate cost footprint, consolidate assets to drive employee collaboration and engagement and fund reinvestment into the workplace. This is an analytics-based modeling approach that is new to USBank.

• Responsible for the initial concepting, buildout opportunity, location strategy, sales forecasting and approval/opening of 100 small format locations, adding ~$1.3B of revenue to Target. • Led a team of 12, including research strategists and GIS/demographic/competitive analysts. • Managed a full scale budget, including staff, technology and travel. • Developed store location strategies (all store sizes) for markets across the U.S. using internal performance and guest affinity data and external demographic and competitive location data. • Presented to the leadership team (C-suite) monthly and traveled with CEO, CFO and COO. • Assessed several M&A opportunities from multiple perspectives: revenue, assortment, growth • Created a division-level merchandise assortment model using guest cluster/affinity metrics. • Influenced strategic investment in existing store base through market and store assessment, including remodel prioritization/strategy and store close-continue process. • Responsible for the building new performance and competitive capabilities for the enterprise to better diagnose areas with performance issues (assortment, guest behavior, demographic shifts, market share trends) and competitive threats and opportunities. • Created pricing, customer incentive, vendor assortment/negotiation and location strategies to capitalize on the downturn of ToysRUs/BabiesRUs, leading to significant market share gains across the baby and toy categories. • Presented and collaborated with the leadership team (C-suite) frequently to discuss the current and future state of Target performance relative to their competition and strategies to drive market share growth and/or defense.

Leads the store location research and GIS teams at Target.

Developed store location strategies for markets across the U.S. using internal performance and guest affinity data and external demographic and competitive location data. Managed all analyst deliverables for the western half of the U.S. Created sales forecasting methodology and real estate strategy for TargetExpress and CityTarget. Collaborated with merchant and strategy teams on TargetExpress concept creation and size of prize potential. Influenced strategic investment in existing store base through market and store assessment and prioritization.