Will Lach
Director of Sales @ Eriksen Translations
About
Sales Executive with more than 30 years' experience developing business for arts, culture, and the greater good. Drove double-digit increases every year at Eriksen Translations, where we provide multilingual services to partners in various sectors, including nonprofits (Americares, Leukemia & Lymphoma Society, the Nature Conservancy, Tent Partnership for Refugees), publishers (Scholastic, Running Press, Benchmark Education), and the cultural sector (the Metropolitan Museum of Art, the Public Theater, the U.S. Capitol Visitor Center, PACE, Brooklyn Botanic Garden, the Smithsonian National Museum of African American History and Culture, Crystal Bridges Museum of American Art, National Medal of Honor Museum, California Academy of Sciences, the Getty, Fine Arts Museums of San Francisco, the Cleveland Orchestra).
United States
Brooklyn
Translation & Localization
Books, Art, Museums, Publishing, Copy Editing, Publications, Product Development, Creative Writing, InDesign, Graphic Design, Creative Direction, Museum Collections, Research, Image Editing, History, Photoshop, Posters, Editing, Art Exhibitions
Experience

Director of Sales
Brooklyn, New York
Provide multilingual services to partners in various sectors, including nonprofits, healthcare, publishing, and arts and culture. Have driven double-digit sales increases every year. Engage new clients, new departments, and new services to spur growth. Represent the company at domestic and international trade fairs. Engage clients such as nonprofits (the Nature Conservancy, Blood Cancer United, Americares), more than 400 cultural institutions (the Metropolitan Museum of Art, the US Capitol Visitor Center, the Smithsonian National Air and Space Museum), galleries (Pace, Gagosian, David Zwirner), healthcare (Boston Public Health Commission, New York State Department of Health, Alaska Department of Health), education (PBS, Sesame Workshop, the New York Public Library), and publishing (Hachette, Scholastic, Rizzoli).

Vice President, Editorial Director
Greater New York City Area
Developed and renewed relationships with cultural institution partners, including the Norman Rockwell Museum, the New York Botanical Garden, the New-York Historical Society, and the Brooklyn Museum. Worked with the President/Publisher to determine the overall direction of the publishing list; acquire individual titles; and supervise the acquisition of titles by other editors. Worked with the President/Publisher and CFO to develop short- and long-term budgets and sales projections, starting from title P&Ls. Supervised the editorial, design, production, marketing, and publicity staff, and maintained a general oversight of schedules and deadlines. Represented the company at trade shows, sales conferences, and other venues. Edited selected books.

Director, Licensing and Publishing
Distributed and monetized the American Museum of Natural History’s assets to advance the institution's mission, enhance its brand, and generate funds to support mission related programs. Grew and managed a portfolio of partnerships and projects that included trade and educational publishing (Abrams, Rizzoli, Sterling, Black Dog and Leventhal), image/video (Discovery Education), and product licensing (J. Crew). Created budgets and negotiated contracts, licenses, and business terms with new and existing partners. Managed relationships with scientists, educators, development, and other key museum stakeholders. Brought in new partners, expanded products, and revised terms to grow business by 53%.

Manager of Product Development, Department of Printed Product
Managed creative, editorial, and administrative teams to develop art-related books, calendars, holiday cards, music CDs, posters, and postcards for a department that generated sales of $12 million. Responsible for all aspects of product development, from concept to delivery. Sold rights to domestic and international publishers, including Barnes and Noble, Rizzoli, Chronicle, Workman, and Abrams. Developed exhibition-related products, working with artists, their estates, or studios, including Pablo Picasso, Andy Warhol, Richard Avedon, Chanel, and Alexander McQueen. Developed audio CD line with major music labels such as EMI and Blue Note, as well as independent artists such as the Early Music Foundation and Philip Glass's Orange Mountain Music.

Senior Editor, Department of Special Publications
Developed children’s books, gift books, and stationery in a department that published 30 gift titles a year featuring works in the museum’s collection and special exhibitions. Key titles included Can You Hear It?, 2006, Vincent’s Colors, 2005, and I Dreamed I Was a Ballerina, 2001.

Project Editor, Department of Special Publications
The Metropolitan Museum of Art
Will Lach's Contact Information
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