Wiebke Holthuis

Joined as the first GTM hire to build foundational GTM strategy and align cross-functional efforts across the business. I lead strategic growth and GTM initiatives in close partnership with Product, Sales, and leadership - shaping positioning, launch strategies, and execution plans. My work has helped scale revenue through structured GTM planning, performance frameworks, and operational foundations that support long-term growth. The role spans strategy, execution, and cross-functional alignment - including building core growth infrastructure, leading market entry for new products (including AI), and supporting data-informed decision-making at leadership level.

Nume is the first AI CFO for startups: built for startups and SMEs who need strategic financial clarity. I lead go-to-market strategy, positioning, and early growth efforts, working closely with product and leadership to plan launches, shape messaging, and support adoption. The role sits at the intersection of GTM planning, market and customer insight, and cross-functional execution.

Led the strategic planning and execution of global GTM programs, with a focus on complex enterprise segments. I worked cross-functionally with 6+ internal teams and external partners to drive alignment, improve operating cadence, and support high-impact product launches. The role focused on building GTM roadmaps, aligning priorities across regions, and improving how teams plan, review performance, and execute against growth objectives.