Widelia Liu

Independent Consultant @ Brand Culture Club

About

Growth-focused operator with a strong background in building and scaling businesses, partnering closely with founders to grow SMEs across a range of sectors. My experience is rooted in consumer businesses—including fashion, beauty, and skincare—where I’ve built brands from the ground up, shaped go-to-market strategies, and driven revenue growth through integrated channels such as social, KOLs, affiliates, and paid media (Meta, Google, TikTok, Shopee). Over time, my work has expanded into the harder parts of growth: hiring the right people, building and leading high-performing teams, and creating cultures that can scale with the business. Experienced in P&L management and strategic partnerships, I work hands-on with founders—often in the trenches—to ensure strategy, people, and execution move forward together in fast-moving environments.

Country

City

Singapore

Industry

Venture Capital & Private Equity

Skill

Business Growth Strategies, People Management, Partner Relationship Management, Cross-functional Team Leadership, Tiktok Marketing, Strategic Initiatives, Problem Solving, Presentations, Operations, Investment Banking, Marketing Partnerships, Managing Partners, Qualitative Analysis, Critical Thinking, Multi-Channel Marketing, Sales and Marketing, Business-to-Business (B2B), Entrepreneurship, Branding & Identity, Marketing Strategy

Experience

Independent Consultant

Brand Culture Club

2022 - Present · 4 yrs

Singapore

Support founders and SMEs with business growth, from early-stage brand incubation to market entry and scaling. Scope spans branding and go-to-market, as well as business strategy, hiring, team development, and people operations.

Venture Partner

SUSY Labs

2019 - Present · 7 yrs

Singapore

A boutique technology investment firm. Sourced and screened deals to identify investment opportunities; Led due diligence and negotiation on investment targets.

Brand Builder

Ante Beauty

2022-11 - 2024-12 · 2 yrs 2 mos

Singapore

A skin-tech brand focused on non-invasive anti-aging solutions. Built the brand from the ground up, including brand strategy and identity development, product R&D, go-to-market strategy, full funnel marketing across social media, KOL, affiliates, paid ads (Meta, Google). Awarded Best Tool at the 2024 UK Tatler Beauty Awards

Chief Commercial Officer

RAENA

2020-6 - 2022-2 · 1 yr 9 mos

Singapore

Raena is Indonesia's largest beauty platform for resellers, supporting over 300k active resellers and offering access to 600+ brands. Managed company P&L; led key departments including Online and Offline Sales, Brand Management, Marketing, HR, and Operations; spearheaded brand acquisition and trade negotiations; launched private labels and exclusive brands.

Co-founder and Advisor

Vilry.co

2018-9 - 2020-10 · 2 yrs 2 mos

Singapore

Vilry.co is a D2C womenswear fashion brand. Provided strategic support in sales and marketing, business development and growth initiatives.

Podcast Host

BEYOND UNICORN

2020-1 - 2020-8 · 8 mos

Singapore

Developed and launched a podcast tailored for private investors where I conducted in-depth interviews with founders, investors, and industry experts.

Independent Adviser to CEO

SOPHIE PARIS

2019-10 - 2020-5 · 8 mos

Jakarta, Indonesia

Sophie Paris is the #1 social commerce powered fashion and beauty brand in Indonesia. Collaborated with cross functional heads of department to conduct strategic business review to identify gaps in current practice, improve organizational efficiency and devise strategic growth initiatives including new product category expansion.

Founder and CEO

Whole9Yards

2012-10 - 2018-6 · 5 yrs 9 mos

Singapore

Whole9Yards is a contemporary womenswear brand. Launched the brand from scratch and rapidly expanded internationally, establishing a recognized name in the fashion industry with over 80 stockists across 18 countries; Secured key partnerships with Lambert + Associates (Paris) and Lulu Kennedy (London), and was the only emerging brand in Label/Mix's inaugural launch by UK retailer Next plc.