Whitney F.
Chief Marketing Officer @ Happy Egg
About
I'm a CMO and marketer with 15+ years of experience driving growth for CPG brands, retailers, and agencies. I specialize in turning consumer insights into business-changing strategies — from $8.7B segmentation opportunities at Walmart to nationwide product launches generating $1.4M+ in year one. My career spans brand strategy, new product development, shopper marketing, retail media and data analytics across iconic companies including Happy Egg, Coca-Cola, Proctor & Gamble, Walmart, and Saatchi & Saatchi X. I lead with empathy, build high-performing teams, and have a track record of developing my team into confident leaders. I thrive at the intersection of data and creativity — using behavioral science, syndicated data, and qualitative research to build strategies that move consumers and grow businesses.
United States
Bentonville
Marketing & Advertising
Brand Strategy, Team Development, P&L Management, Retail Marketing, Strategy, Consumer Behaviour, Product Marketing, Leadership, SPSS, PowerPoint, Qualitative Research, Microsoft Excel, Access, Customer Insight, Marketing Research, Market Research, Shopper Marketing, Analytics, Project Management, Data Analysis
Experience
Chief Marketing Officer
Happy Egg
Rogers, AR
*Getting consumers to see and taste a difference in eggs
Vice President, Marketing
Happy Egg
*Led shopper and retail marketing for: Kroger, Walmart, Target, Total Albertson's/Safeway Banners and the Natural Channel *Set vision and team goals for omnichannel brand strategy including: retail, digital, and ecommerce channels *Managed agency relationships and creative brief development *Oversaw shopper marketing budget and activation at key national accounts *Optimized marketing investment to drive more units and better ROI
Director, New Product Development
Happy Egg
*Launched Vitamin Plus egg line nationwide at Kroger *Developed new manufacturing process in under 6 months for speed-to-market innovation *Closed most profitable customer deal in the company with an innovative customer partnership
Director, Shopper Insights & Data Strategy Lead — Walmart & Sam's Club
The Coca-Cola Company
Remote
*Shopper insights lead for Coca-Cola's total beverage portfolio at Walmart & Sam's Club *Uncovered 10% linear shelf space gap in sparkling soft drinks, resulting in $36M revenue *Led Sam's Club collaborative business planning, generating $6M above plan for a struggling category *Appointed to Walmart US Leadership Team for strategic thinking and culture advocacy *Lead the vision for Walmart's future data strategy; being a selected partner prior to rollout *Managed 3 direct reports
Director, Omni-Channel Marketing Strategy
Saatchi X
*Strategy lead for $13M in accounts including: Coca-Cola, P&G, and Essilor portfolios *Led velocity strategy for a variety of brands, including: Tide®, Gain®, Pampers®, Coke®, and Powerade® *Applied behavioral science and psychology to develop retail-ready, unit-moving, brand strategies *Led Nikon Eyes® go-to-market rebrand, securing $200K+ in incremental revenue *Promoted twice during tenure; managed and developed 3 direct reports
Sr. Manager, Insights
Walmart
Bentonville, Arkansas, United States
*Voice of the customer to C-suite executives; led analytics for key merchandising/marketing decisions *Identified $8.7B revenue opportunity in Softlines via CRM-based purchase segmentation *Uncovered $29B opportunity via small-format store setup for quicker trips — directly led to doubling small format openings *Managed Black Friday 2013 insights strategy, contributing to one of Walmart's largest BF sales days *Managed 2 direct reports; collaborated with CMO on special strategic projects
Research Manager
Core4 Research
*Started my career in a start-up environment and helped grow the business to greater revenue levels *Responsible for 1/3 of our business and client management *Designed and moderated research for major retailers; including: Target, Sam's Club, Safeway, Walmart
Education
University of Arkansas - Sam M. Walton College of Business
Human Resources Management/Personnel Administration, General
University of Arkansas - Sam M. Walton College of Business
Accounting and Finance
Whitney F.'s Contact Information
Phone
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