Whitney Speke

• Create informative and interesting press releases, press kits, newsletters, and related marketing materials. • Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction. • Prepare detailed media activity reports. • Plan and manage the design, content, and production of all marketing materials. • Work with different marketing departments to generate new ideas and strategies. • Supervise projects to guarantee all content is publication-ready. • Create communication and marketing strategies for new products, launches, events, and promotions. • Lead the marketing and public relations staff. • Respond to communication-related issues in a timely manner

Create, produce and manage high-quality content that resonated and connects with the brand audience.  Supervise layout of images, graphics, videos and other artworks Overseeing updates on social platforms, sites and applications and support live event coverage in social spaces  Assisting in managing social media properties (Facebook, Twitter, Instagram, YouTube, etc.) including daily monitoring, posting, and content development.  Regularly check and track content on digital platforms using social media tools such as Hootsuite, sprout social as well as Keyhole  Preparing status reports on social media efforts and success rates.  Proofread and edit material to ensure there are no mistakes.  Work in a multidisciplinary team with professionals such as web designers, marketing executives and photographers to improve content strategy  Adhere to copyright and privacy standards and company policies  Determine and track important KPIs

• Ensure digital opportunities are maximized by integrating into all marketing plans and practices working across functional departments and markets • Active role in managing marketing department editorial calendar and dictate digital content for publishing • Drive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoring • Planning and organizing social media content and campaigns. • Building relationships & management of internal business stakeholders, media buying and digital creative agencies • Presenting and communicating information • Responsible for maintaining workflow, budget and planning standards in the digital space • Lead digital analytics and metrics reporting, including utilizing Google Analytics, in platform metrics, Hootsuite and audience surveys to help the team optimize our content approach, increase engagement and raise the visibility of Diani Reef Beach Resort and Spa • Develop and execute digital growth campaigns to increase exposure for Diani Reef Beach Resort and Spa (paid advertising, Google Adwords, influencer campaigns, etc.) • Establish short- and long- range objectives and develop strategic and technical plans for implementing social media campaigns • Serve as a visionary for social media and digital content strategy, acting as a proactive subject matter expert in social and digital media and developing team guidelines and protocols along with an ongoing staff training program • Lead social and influencer engagement/blogger outreach/community management/paid media buys • Work well with a variety of key internal and external stakeholders • Develop and deliver client presentations related to digital (social/influencer/paid) activations • Oversee updates to social platforms, sites and applications and support live event coverage in social spaces

• Lead the overarching marketing strategy and project management of brands to increase brand awareness, customer engagement, and company profitability • Establish market entry, positioning strategies, segmentation gaps, and business opportunities to successfully differentiate the company’s product and service offerings. • Project manage the development of marketing strategies, including defining milestones, overseeing budgets, assigning resources, collecting assets, obtaining approvals, and coordinating communications. • Manage multiple external agencies, interdisciplinary teams, and direct reports in executing marketing assets across collateral, digital, social, and mobile communications to align with brand stands and tone of voice. • Analyze trends and extract insights from marketing efforts to assess against company objectives and ROI goals, including reporting findings and recommending optimizations to CEO, sales teams, and key stakeholders.

• Drive online marketing initiatives to deliver targeted KPI's through paid advertising, search optimization, content marketing, paid advertising, affiliate program. Also drive viral marketing campaigns on social media web sites. • Integrate new and existing content (text/photo/video/audio) across various online and offline communications platforms such as email promotions, newsletters, press releases, direct mailers, articles, profiles, summaries, signs, brochures, award submissions, proposals. • Exceptional knowledge of deliverability and optimizing email marketing strategies. • Exceptional knowledge of marketing analytics measuring KPI’s and strategic planning. • Collaborated with other teams, including analytics, conversion consulting, creative, and paid search. • Created and reviewed detailed campaign performance data and future looking strategic roadmaps. • Managed agency's relationships/workload in parallel to ensure client satisfaction. • Collaborated with client to ensure all budgets were within the scope of the project. • Handled SEO activity, PPC, and affiliate networks to ensure that every campaign is communicated and understood by staff and clients across. • Developed implemented and amplified digital customer acquisition campaigns • Engaged with clients to ensure a clear understanding of client marketing objectives. • Analyzed performance of implemented digital marketing campaigns and provided reporting to clients and management. • Remain up-to-date with search, social, pay per click, mobile trends and innovations and. • Provided recommendations to management on opportunities to better serve clients.

• Collated information and statistics from research and wrote all company communications such as training manuals and reports, Articles and played a key role in designing company publications such as brochures • Created and Managed the company’s social media presence (Facebook, Twitter) by developing content with the aim of creating awareness and also serve as a marketing tool. • Created content for the website and kept it up to date with the on-going organization’s activities • Analyzed the social media campaigns that have been laid out and observed how they were performing • Community management of the organization’s pages. • Promoted articles and content that showcased offers as well as the organization’s products. • Organized and coordinated company events as well as partner participation events such as Seamless East Africa • Organized and oversaw training sessions for the continued improvement of communication services offered to clients and customers by all support staff, including call center agents. • Developed online marketing strategies that would put the organization ahead of its competitors • Managed internal and external communication by proofreading and editing the organization’s correspondence • Assisted in the compilation of tenders that the organization was bidding on.

• Consulted with staffing agencies to fill out the ranks in the organization when it was required. • Developed new webpages, and utilized the latest SEO principles to make them achieve higher rankings on Google search results. • Wrote articles for the company website that clearly explain in detail the achievements of the organization and also its future plans • Created media relations with the local media houses by inviting them to events organized by the organization • Organized events through booking of venues, taking care of the entertainment and making sure the events run smoothly • Wrote press releases that need to be sent to various media houses • Assisted in community development training programs that had been facilitated by the organization • Conducted market research to ascertain what general public considered to be the strengths of the business.

• Wrote news stories that came from the field officers and made them appropriate to air and understandable by the newscasters. • Compiled all relevant news stories that were to go on air • Edited news footage that was brought from the field by freelance reporters • Covered news stories as they were happening in the field. • Filmed stories such as documentaries and news footage that was to go on air.

• The main role was Teaching Assistant with the function of compiling and coordinating lesson plans • Assisted in organizing and coordinating extra curriculum activities such as debate forums, video entertainments, and talent shows • French to English interpreter for corporate organizations that would request such services from Alliance Francais

Majored in Public relations and with a minor in journalism