Whitney P

Own the end-to-end DTC and B2B website experiences for Glo Skin Beauty across the US and Canada, leading CRO, UX/UI optimization, content strategy, and product launches. Report on channel performance and strategy, regularly tracking, analyzing, and presenting KPIs related to sales, marketing, and customer engagement. Manage SEO and GEO strategies, oversee developer and agency partnerships, and work closely with developers to identify issues, launch new on-site features, and improve performance. Collaborate with cross-functional teams to ensure the on-site experience aligns with broader omnichannel marketing efforts.

Owned the end-to-end Glo Skin Beauty website experience, overseeing product uploads, site merchandising, promotional creation, and UX strategy. Managed SEO, site optimization, and ongoing site testing, working closely with developers to identify issues, launch new on-site features, and improve overall performance. Planned homepage content and updated on-site imagery to ensure alignment with all marketing campaigns, while analyzing site data and building reports to track key metrics, website traffic, sales, and customer behavior. Used data-driven insights to inform decisions, drive results, and continuously optimize the customer experience.

Owned the end-to-end DTC e-commerce experience for Billy Reid, overseeing new product launches, on-site content, and curated product assortments. Developed and executed the email marketing strategy across batch, behavioral, and loyalty-based campaigns, leveraging customer data to drive segmentation, personalization, and performance optimization across all key metrics. Tracked, monitored, and reported on site performance and KPIs, collaborating closely with a small team to execute online promotions and ensure alignment between the website, email campaigns, and social media content. Led the migration from Magento to Shopify, successfully launching a new website and improving the overall digital shopping experience.

Worked cross-functionally to manage and upload content for the Billy Reid website, ensuring a cohesive and engaging online experience. I analyzed selling data, website traffic, and inventory to inform merchandising decisions and optimize product presentation. In close collaboration with a small team, I helped execute all online promotions and maintained alignment between the website, email marketing campaigns, and social media content.