whitney kasle

* Developed and launched content for company blog, case studies, nurture emails, sales email templates, webinars, and website content for target industries of food & beverage, hospitality, retail, and healthcare. * Established and deployed new content, strategies, customer profiles, and market positioning during company rebranding. * Managed all company social media and drove strategy including engagement, content curation, and branding across Facebook, Twitter, Linkedin, Google+, Pinterest, and YouTube. * Researched best events and planned appearances at tradeshows by coordinating with event contact, setting up and designing booth, curating leads, budgeting, writing copy for email blasts related to show, and more. * Acted as Marketo Administrator. Established processes for scoring, email nurturing, lead assignment, and revenue modeler * Built and analyzed reports to track success of email marketing, webinars, events, and social media strategies for marketing and executive team.

* Created content for numerous marketing efforts and assisted in revamp of company website. * Acted as SalesForce and Marketo Administrator, which included establishing sales processes for use and process of lead and data management as well as running company and new hire training. * Planned all company wide events. * Served in roles of office management, executive assistant to CEO and CFO, and assisted in contract administration.

* Assisted in selling Premium Club season tickets, networking with existing seat holders, initiating customer calls, and new customer incentives * Assisted in planning and executing events at the stadium for existing and prospective clients * Worked with staff in the execution of year-round customer touch point program, including the distribution of client gifts, organization of client database, and management of customer feedback and initiation of future customer service programs

* Participated in two months of training * Tutor ESL students, undergraduate students, and graduate students in grammar, organization, and clarity on assignments ranging from English papers to papers involving biological or chemical sciences

* Made an additional $4,000 in profits for Hotel Monaco in upgrades based on understanding of revenue management and hotel room inventory * Compiled weekly spreadsheet breakdown of upcoming in house groups with important information regarding group needs and requests, which was sent to and read by entire hotel staff * Learned to satisfy guest needs and requests based on daily interactions with guests through face to face contact as well as phone and email communication

* Head of campus outreach and designing of promotional materials * Assisted university administration in research to improve functionality and environment of Writing Center

Activities and Societies: Alpha Delta Pi, Guide to Personal Success, Big Brother/Big Sister Mentor, Ronald McDonald House Volunteer