Whitney Chan
Manager @ Nanyang Commercial Bank Ltd.
About
Over 3 years financial and banking industry , product management An Marketing & Branding professional with 4 years experience in Brand Marketing / Advertising & Promotions / Events Marketing. A motivated self starter with initiative,creative and analytical, Excellent communication and interpersonal skills. Strong business relationship & collaboration with clients on brand building, promotional plans, and achieving the target goal. Strong knowledge & understanding of Marketing & Advertising and Cosmetics Industry. Specialties: Sales & Marketing Management, Creative Planing, Event Management.
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Hong Kong SAR
Financial Services
Integrated Brand Marketing, Advertising, Digital Marketing, Cosmetics, Event Management
Experience
Manager
Nanyang Commercial Bank Ltd.
Hong Kong SAR
Segment team
Assistant Manager
OCBC
Hong Kong, Hong Kong SAR
Implement various digital channels to promote consumer loans sales, with focus on lead generation and sales conversion Assist marketing projects related to internet platform and social media area Liaise with marketing agency to drive initiatives for above-the-line promotion Help and enhance the client value proposition of the loans product Drive market research, analyze business trend and identify business opportunities evaluate the effectiveness of marketing program and strategies
Senior Marketing Officer
CASH Financial Services Group Limited
Sheung Wan, Hong Kong
• Collaborate with agencies and internal business units through successfully implementation of offline and online marketing strategies • Assist in implementing sales and marketing strategies to expand the client base and explore new business opportunities • Prepare budget and control cost of projects within the approved budget • Operate digital marketing tool such as Google AdWords and Facebook Ads Manager • Measure and analyze the effectiveness of marketing programs and prepare reports • Conduct press conferences, seminar and media-related activities
Senior Marketing Executive
THKS Management Company
hongkong
• Drive efficiency in every aspect of event planning, event management, vendor/agency management, budget control and on-site operation. Major Events : - Easter/ Halloween Promotion 2015 of the Westwood - Dragon Boat Carnival 2014 - 2015 - Pok Oi Cycle for Millions 2014 – 2015 - Law Society Family Fun Day 2014 - Chinese New Year / Easter / Christmas Event 2013-2015 of Malls of Lai Sun Group - Lantern Wonderland 2013 • PR retainer services including press release writing, media and product pitching, line-up extensive features for brand building and promotion monitor and supervise interview onsite. Major Events : - Arena swimwear promotion 2015 - Red Bull Media Monitoring 2015 - Adidas Streetball Challenge 2014 - Macau Galaxy Entertainment FIVB World Grand Prix 2014
Whitney Chan's Contact Information
Phone
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