Wessel Akveld

Product ontwikkelaar, Marketeer en Verkoper bij mijn eigen start-up; Cuculucu. Een nieuw merk op de Nederlandse markt met als doel om consumenten buiten te laten recreëren, koken en eten met innovatieve, sfeervolle zelfontwikkelde artikelen. Exclusief verkrijgbaar bij Cuculucu.

Driving strategy & innovations for Alpine, enabling people to protect their hearing and wellbeing!

• Member of management team. Responsible for content, branding, campaign, and ecommerce. Co-building commercial strategy with sales and r&d. • Building long term strategic innovation product road map with award winning products. • Building large international 360° campaigns, including dealer channel and ecommerce. • Expanding and focus on new target groups, focusing on social, event & influencer marketing. • Leading to and co-building new international markets as sports/play garden equipment, scooters, balance bikes. • Repositioning BERG to a progressive, contemporary love-brand where consumer comes first. • Building marketing department (17 fte), procedures (iso 9001) and organization structures.

• Member of management team • Building long term strategic innovation product road map with award winning products. • Developed highly competitive pedal go kart and trampoline platform assortment making BERG market leader in many countries. • Developed r&d department (15 fte) including procedures (iso 9001) and organization structures.

- Responsible for the performance and the efficiency of BERG Toys dealer network. - Responsible for the product groups as the positioning of the products for the BERG Toys dealer market.

4 Sight Innovation is a company which develops innovative new consumer products for mass market applications. Their biggest succes is the new closure for beverage cans. The can was introduced in 2009 by the Coca Cola company for the beverage " BURN" As one of the two engineers and creatives I was responible for generating, developing and pattenting, new innovative concepts.

Startup for a hard shell laptop sleeve called "LAPBOX". With the increase of laptops also for the younger target group also the need of a strong, usefull and fashionable protection increases. The lapbox is so thin it fits around your laptop as a secons skin. This enables you to carry your laptop in your regular (fashionable) bag. The sleeve can also be used as desk standard or lap standard. The "lapbox" is made from hylite; a durable high-end aluminum sandwich material.

Writing a go-to-market plan for a new brand in the outdoor consumer luxury goods market.