Fei Du

Production Leadership - Own delivery roadmap, milestone planning, and scope control across multiple projects covering incubation, pre-launch, and live operations - Coordinate cross-functional teams of 50–60+ contributors across engineering, art, design, and QA; drive execution alignment, resource planning, and test prioritization - Lead client-side execution and delivery: feature breakdown, task assignment, implementation coordination, and scheduling Production Workflow & Systems - Own JIRA architecture (workflow, taxonomy, automation, reporting); defined and drove production workflow architecture for an integrated internal production platform spanning JIRA, Git workflows, release pipelines, and communication tools - Built Raft War's dual-track release pipeline (monthly major + weekly updates), increasing throughput while maintaining version stability through improved capacity planning and feature cross-training - Redesigned Kingdom Guard's release cadence to a bi-weekly model with cross-discipline milestone gating, improving delivery predictability and execution efficiency - Act as gatekeeper for production-bound merges, including data compatibility and live update risk control AI-driven Production Intelligence - Built AI-driven dual systems for delivery analysis and planning: post-release risk detection and pre-development effort estimation - Automated release reporting and QA visibility based on MR data, code changes, and version planning Product & Data - Leading live ops for Kingdom Guard and pre-launch dev for Raft War, plus two unannounced projects - Drove production delivery and live ops coordination on Kingdom Guard after mid-lifecycle takeover from a partner studio, helping reach ~$10M monthly revenue at peak - Conduct product data analysis on core metrics, retention, ROI, and competitive benchmarks via AI tooling and SensorTower - Maintain English content quality across in-game terminology, store update notes, and player communications

- Led cross-functional production coordination across QA, art production, localization, and live operations for Shop Legends - Designed and rolled out QA infrastructure from the ground up, including JIRA workflow architecture and exploratory adoption of Xray-based test management workflows - Optimized art production collaboration pipelines with the art department, improving workflow consistency and asset handoff efficiency - Owned end-to-end English and mult-ilingual localization operations, including in-game translation (CN↔EN), localization review across supported languages, and external English communication - Drove live operations coordination across release planning, competitive analysis, backend/admin workflow design, and community engagement - Led China game publishing license submission, owning requirement consolidation, scheduling, risk tracking, and regulatory coordination

- Led company-wide Agile transformation from waterfall-style delivery to Scrum-based iterative development, including workflow redesign, Sprint cadence, backlog management, and cross-team collaboration processes - Drove Agile adoption through training, hands-on coaching, and process rollout, improving delivery visibility and shifting teams toward iterative planning and structured execution - Owned end-to-end delivery management for Smile Dentist, taking the project from unstable early development—where core flows were not yet functional—through to successful client handover; the product became one of the company's primary revenue sources post-launch - Introduced UX and product validation practices into SaaS development, including hypothesis-driven feature definition, user journey mapping, and weighted decision matrices for feature prioritization across customer value, business value, and technical feasibility - Took over Softmit Cloud mid-development from a stalled delivery state, restructured priorities and execution workflows, and successfully brought the platform to production launch - Maintained delivery continuity and team coordination during a prolonged company-wide payroll disruption, sustaining project commitments through the company's final operational stage

- Stabilized live operations for Golden Lotus during a period of unstable production management, restructuring sprint planning, breaking blocked features into actionable tasks, and reestablishing cross-functional execution rhythm - Shipped an H5 Gomoku title on the Alipay mini-games platform, owning end-to-end production from development through launch and leading China game publishing license submission for the title - Led the company's technical platform transition from cocos2d to Unity, including team upskilling planning, prototype coordination, and MOBA pilot development for capability validation - Designed a multi-platform pet services product suite (admin SaaS, consumer App, WeChat official account) for a subsidiary brand

- Owned project planning, milestone delivery, risk management, and cross-functional coordination for Three Swordsmen 2 from early development through multi-platform launch and post-launch live operations - Coordinated a cross-functional team of 60+ contributors including engineering, design, art, and QA, reporting directly to the Producer (concurrent CPO) - Drove the title to multi-platform launch across iOS, Android, and PC, with the project reaching seven-figure USD monthly revenue at peak performance - Coordinated overseas publishing partnerships with Nexon (Korea) and a Vietnamese partner, scoping region-specific feature requirements and designing configuration access for partner-side local operations - Led English localization and contributed to live ops content (gameplay system design, version planning) including PvP and social systems that drove sustained DAU and revenue growth in post-launch updates - During early development phase, contributed as Narrative Designer alongside PM duties—writing in-game storyline content and configuring cinematic sequences in Unity—to support the project's content production needs before the design team scaled

- Owned Producer responsibilities on Despicable Me: Minion Rush (China), driving 3 major version iterations including SDK integration and release packaging across 20+ China-specific distribution channels - Led IP review submissions directly with Universal Studios for character designs, skins, and level content, including proposal preparation and approval coordination across multiple review cycles - Coordinated cross-studio collaboration with Gameloft Barcelona on global content synchronization and China localization adaptation, and with Gameloft Bucharest on per-release BI and advertising verification gating - Supported China-version product strategy through live ops analysis, player feedback review, and competitive benchmarking

- Served as Lead Tester across multiple in-house Facebook city-builder titles, owning game quality assurance and continuous test process optimization - Drove cross-studio QA coordination on Driver: Speedboat Paradise, leading the Chengdu test team in collaboration with Paris and Craiova over a ~1.5-year co-development cycle - Acted as communication bridge between local and international development/test teams across multiple time zones; also contributed to cross-studio QA support on co-development projects led by other Ubisoft studios, including Just Dance Kids 2014 (with Ubisoft Osaka) and Assassin's Creed: Rogue (with Ubisoft Quebec) - Took on Game Designer and Production Assistant responsibilities during Smurfs & Co 2 late development and post-launch phases, supporting feature design, documentation, parameter configuration, live ops content, and version iteration