Wesley Filleman

Alongside my executive engineering career, I founded Traveler Books to independently publish and market my book The Traveler and the Soul. This venture demonstrates my ability to build, market, and scale a product from the ground up using lean, data-driven strategies. • Sales Growth: Sold 4,000+ copies to date, averaging 400–500 copies per month. • Advertising: Invested $40K+ in Meta ads with a 2.5x ROAS, optimizing campaigns for sustainable growth. • Direct-to-Consumer Strategy: Built a full DTC funnel (targeting, creative, conversion optimization) to reach readers directly. • Entrepreneurship: Applied my experience in technology leadership to publishing, blending storytelling with digital marketing and product growth. Traveler Books highlights my entrepreneurial mindset, data-driven marketing approach, and ability to scale products outside of traditional industry boundaries.

• Designed, built, and shipped home automation apps under the MobiLinc brand for iOS/Android from 0→1; AWS infrastructure with sub-50ms routing, thousands of concurrent IoT/home automation device connections; Apple Watch/Alexa/Google/IFTTT integrations; Insteon, Z-Wave, Zigbee, X-10 • Provided contract engineering for Anova (mobile/backend/firmware/AI R&D) and led distributed Mobile/Node.js teams for startups and nonprofits in the US.

I’m the VP of Engineering and product leader with a track record of scaling IoT ecosystems, modernizing mobile platforms, and integrating AI/ML into consumer products. At Anova Culinary, I led engineering across firmware, backend, mobile apps, cloud infrastructure, and IoT hardware, shaping the roadmap for current and next-gen products. Highlights include: • Owned product strategy and roadmap for AI-powered mobile cooking platform serving millions of users and connected devices; defined success metrics across user engagement, retention, conversion, and cost-to-serve. • Led 0→1 development of next-gen mobile experience and Anova Precision Oven v1 and v2, shipping consumer-grade mobile apps as the primary customer touchpoint for connected cooking devices. • Drove AI product innovation with human-in-the-loop design: shipped image/URL-to-recipe conversion, computer vision for food recognition and doneness detection, and conversational AI cooking agent. Balancing automation with user control and trust. • Partnered cross-functionally with Design, Marketing, Content (recipe development), and D2C teams to translate user needs into mobile and AI features that improved engagement, retention, and conversion metrics; mentored product owners on AI productization and roadmap prioritization. • Championed product velocity through AI-augmented development practices and rigorous testing frameworks, accelerating release cadence from 4.0 to 1.9 weeks and increasing user-facing releases 44% YoY. • Designed feedback loops and telemetry systems to continuously improve AI model performance, product experience, and inform roadmap prioritization based on user behavior and outcomes. • Scaled platform infrastructure to millions of devices with sub-60ms real-time performance while reducing infrastructure costs 7x through architectural optimization.