Wes Durow

Associate Professor of Practice in Marketing at UTD's Naveen Jindal School of Management, and a faculty member of the Center for Retail Innovation and Strategy Excellence (RISE).

Red Bridge Insights, a boutique marketing consultancy, combines expertise with creativity, offering bespoke solutions to clients seeking to elevate their brand presence and drive impactful demand generation. The fusion of data-centric marketing strategies and a profound understanding of brand dynamics positions Red Bridge Insights as a trusted partner for businesses aiming to thrive in the ever-evolving landscape of today's competitive markets. Visit redbridgeinsights.com.

Recruited to lead marketing at wired and wireless enterprise networking company as it sought to transition the management of networking to the cloud and provide access to powerful analytics tools. Revenue grew 38% during tenure to $1.3B. Digitally re-wired end-to-end demand creation engine. Improved baseline media coverage 4x. Activated brand partnerships with F1, EPL, NHL, NFL, MLB, NASCAR,, Living Tomorrow and more. Established first ever global industry consultant outreach program.

Joined Mitel as the world of unified communications increasingly intersected across mobile, social and cloud environments. Helped guide the company to outpace the category and serve more than 5 million cloud users. Initiated landmark deals to establish high-profile customer deployments across MLB and EPL. Changed the scope of unified communications by pioneering the notion of connecting IoT with collaboration workflows. Enabled land mark partnerships with Google and AWS to advance the future of unified communications.

Now Ribbon Communications, was recruited as the top marketing exec to help execute on Sonus’s mission to bring intelligence and security to Cloud-based real-time communications. Sonus led the market transition of the most mission-critical service provider networks from TDM technology to VoIP and today Sonus has progressed to make voice, video and other forms of real-time collaboration possible across disparate wireline and wireless networks. Sonus’s strategic progression is to enable service providers to help enterprises of all sizes to work smarter, faster and more productively through the advent of these IP-based communications applications delivered via the Cloud. Growth led to ability to buy Genband and rebrand as Ribbon.

Joined six year old, rapid growth firm as it accelerated the adoption of Unified Communications in a Software-as-a-Service model (SaaS). Both the technology and the economics of a Cloud-based communications model reset the capabilities and technology plans of businesses large and small. Left to pursue a broader opportunity to impact the market transition to Cloud-based Unified Communications.

Selected to lead marketing globally at Avaya post the 2009 acquisition of Nortel's Enterprise Solutions business. Establishment of global execution processes helped garner substantive and measurable gains in brand consideration, lead quantity and conversion, media signal and social marketing efficacy. Tenure included establishment of cohesive vertical solutions organization as well as oversight of major launches specific to enterprise video, contact center as well as both SIP and data networking portfolio. Prior to acquisition by Avaya, led marketing and strategy globally for Nortel's Enterprise Solutions business. Also held senior brand and channel marketing roles while at Nortel. Resigned from Avaya to accept a personal growth opportunity with a venture-funded SaaS company.

Asked to guide the public launch of North Carolina Virtual Public School initiative. Assembled a volunteer team of marketing professionals to launch this important state educational initiative focused on expanding access to faculty and curriculums beyond traditional school district boundaries. Program served as the model for the next wave of remote education globally.

Served as graduate thesis advisor on digital marketing. Also served as a guest lecturer on marketing communications and advertising to undergraduate UNC students and on marketing at Duke’s Fuqua School of Business.

Prior to joining Avaya/Nortel, I served as Officer/Account Supervisor at Temerlin McLain/Bozell Advertising (now known as TM). During two stints at Temerlin my clients included American Airlines, Pace Picante Sauce, GTE (now Verizon), NationsBank (now Bank of America), The Dial Corporation, The Komen Foundation/Race for the Cure and Greyhound Bus Lines. I also worked at DDB Needham Advertising/PGC on the ConAgra Foods account.