Wenting Chen

• B2B marketing strategy, brand building & market expansion. • Go-to-market and demand generation strategies across APAC and MENA, integrating paid digital campaigns, field activations, and partner co-marketing initiatives. • Amplification of client success across Southeast Asia and MENA by spotlighting Maybank Islamic, Standard Chartered and Jeel (Riyad Bank). • Thought leadership in digital banking transformation, securing Tier 1 media coverage for audax in Forbes, Nasdaq, and Financial Times. • Industry recognition for the audax platform, winning the Celent Model Bank Award & Qorus-Accenture Banking Innovation Award in 2024.

• Leading the Brand and Marketing team, overseeing marketing and communications across the organization. • Communications for BukaTabungan, a digital banking service developed in partnership with Standard Chartered and Bukalapak.

• Brand and communications strategy for Advance Intelligence Group, ADVANCE.AI and Ginee across 14 markets, with a focus on Southeast Asia. • Targeted PR and media relations campaigns, driving thought leadership for enterprise wins, product launches, and acquisitions such as Jewel Paymentech. • Launched AX Studio’s NFT brand, bridging Web2 and Web3 solutions for enterprise clients. Led the end-to-end go-to-market strategy, including product design, user journey, pricing, marketing, PR, and contracts, completing 2 NFT launches within six months.

• POSB brand narrative development for priority segments: families and the silver generation. Drove product conversions through segment-specific initiatives like Smiley's World of Smarts and the POSB Home parents portal. • Omni-channel engagement initiatives, including POSB Run for Kids, KOL-led parent talk shows, and the Digital Inclusiveness Campaign for the silver segment. • Scaled PayLah! wallet acquisition through initiatives like Hunt Your Zodiac. • End-to-end product marketing campaigns across POSB’s core offerings.

• Full-funnel campaign execution for four new insurance products across health and general insurance, as well as Singapore’s first online health insurance portal and Income's first online life insurance portal. • Influencer-led campaigns, including partnerships with Nas Daily, to expand product education and digital engagement.

• Delivery and launch of the Orange Health mobile app, a gamified health tracking and rewards platform to drive customer engagement and loyalty. • Customer journeys for priority segments (parents, affluent customers) to nurture through conversions. • End-to-end e-commerce sales for insurance products. • Cross-industry initiatives such as the NTUC Good Start Bundle to drive customer acquisition and retention.

• Organized Race On: Night Quest 2017 for 1,000 university students, leading a team of five interns. • Managed campaigns, performance tracking, and process improvements across Brand Marketing and Personal Lines.