Wenjie Wu

Sales Coordination Manager @ PalFish Global

About

👋🏻Hi, I’m Wenjie—a bilingual and globally minded professional with experience in commercial operations and client service across the luxury industry. I recently completed my commercial operations internship at LVMH Beauty (Acqua di Parma) in their London Head Office, where I supported cross-functional projects including sales analysis and reporting, training coordination, and CRM campaign management. Prior to that, I worked as a senior sales assistant at Diptyque, where I consistently exceeded KPIs and built strong relationships with a diverse clientele, including VIPs in the Asian market. My academic background includes a Master’s in Comparative Literature from UCL and a BA in English with a minor in Journalism from Jinan University, where I ranked in the top 10% and received multiple scholarships. These studies sharpened my analytical thinking, creativity, and cross-cultural communication skills. I’m passionate about client-focused work, data-driven insights, and operational excellence. Whether coordinating multi-market campaigns or optimizing sales performance, I bring a proactive, detail-oriented approach to every task. I’m always eager to take on new challenges that help me grow and broaden my horizons. I’m now seeking full-time opportunities globally, with a strong interest in the EEA and APAC regions - especially Singapore! I’m open to roles such as Junior Account Executive, Overseas Sales Executive, or Sales/Retail Coordinator. If you're hiring, know of opportunities, or would just like to connect—I’d love to hear from you!

Country

City

China

Industry

Luxury Goods & Jewelry

Skill

Training, Retail Operations, Data Analysis, Cross-functional Coordination, Client Services, Store Management, Retail and Customer Experience, Marketing Strategy, Microsoft Excel, Analytical Skills, Multitasking, Communication, Teamwork

Experience

Sales Coordination Manager

PalFish Global

2025-8 - 2025-11 · 4 mos

Beijing, China

Training and Retail Operation Graduate

LVMH Perfumes & Cosmetics

2024-9 - 2025-2 · 6 mos

London Area, United Kingdom

- Business Analysis: Generated weekly sell-out reports across retailers, stores, and franchises by Excel; utilised internal Power BI platform for data processing, upload, and clearance to drive strategic insights; managed dataset on Beauty Intelligence - Retail Operation: Managed onboarding processes for new hires; placed uniform orders; and monitored BC retail performance, ensuring smooth operations and alignment with brand standards - Training Event Management: Executed end-to-end planning for training events, from scheduling and logistics coordination to collaborating with external suppliers, enabling seamless implementation of all training sessions - Training Materials Creation: crafted 10+ high-quality training notes of new launches and products; operated the internal training platform “Yellow You” and ensured timely training course postings; tracked staff performance on learning modules - CRM: Managed client database on Salesforce; created clientelling campaigns to strengthen client loyalty and brand affinity

Client Advisor

Diptyque Paris

2023-6 - 2024-7 · 1 yr 2 mos

London

- Customer Service Excellence: Delivered exceptional service, generating monthly takeover between £50k-60k with 95% CRM linked sales, and achieving the top personal KPI ranking in Q3 & Q4 2024 - Data Analysis: Independently delivered the daily/weekly report; developed a thorough understanding of luxurious fragrance market including competitor activities and customer preferences - CRM and clientelling: Built and nurtured a loyal VIP client base; utilised WhatsApp & Wechat as an outreach to maintain close connections with clients, significantly contributing to CG boutique’s reach in the Asian market - Operational Management: Handled administrative duties including till reconciliation, stock transfers, stocktake, courier booking and fulfilment of corporate and online orders, ensuring operational accuracy and customer satisfaction - Visual Merchandising: Curated and maintained luxury product displays, aligning visual aesthetics with brand guidelines

Influencer Marketing Intern

MoSelf Technology

2021-7 - 2021-9 · 3 mos

Guangzhou, Guangdong, China

- Content Creation & Digital Strategy: Created digital content and managed e-commerce accounts on platforms like Taobao and Mini Program; tracked e-business and analysed data including Revenue, Exposure, DAU, CPM, CVR, Ad load - Influencer Marketing: Negotiated and coordinated with TikTok influencers for ad campaigns, guiding creative direction for high-impact video content that elevated brand engagement, achieving over 2 million views and a conversion rate of 8% with a limited budget - Brand Collaboration: Sourced and secured collaboration with independent designers; successfully launched two limited-edition artist collaborations that enhanced brand appeal and market visibility

Marketing Intern

JD.COM

2020-2 - 2020-11 · 10 mos

Beijing, China

- Brand Campaigns: Contributed to the new mini storage service line with planning the marketing campaign themed “Time Capsule”, handling event logistics, coordinating with invitations & venues, and preparing promotional materials including specific delivery boxes and conceptual videos for social media. Achieved 1.5 million impressions, effectively driving brand awareness and customer loyalty - Market Research & Strategic Planning: Conducted in-depth market and competitor analysis, aiding in the expansion of the new mini storage service line across 5+ target cities, and supported the opening of 10+ offline locations

Assistant Store Manager

Be Beauty Shenzhen Limited

2017-5 - 2018-6 · 1 yr 2 mos

Guangdong, China

- Accomplished onboarding/brand/product training of over 10 new team members - Created incentive activities for team - Tracked staff performance by Excel - Presented monthly sales report to HQ Commercial team - VM (window display; counter display; posters) - Annual Stocktake