wenda linthorst

I support BP two days a week as a freelancer related to customer centricity. Goal? That you experience that BP Everyday Brighter is!

I support clients to transform to a more customer centric organization, from awareness to realization. I lead project teams launching new products suiting their customers more, improve the internal organization, share customer insights and create internal and external activities. The past years I have been given consultancy and conducted research in consumer behaviour. I am very enthusiastic to use the gained knowledge into action now in an energetic way!

At the end of 2008 I travelled through South-America. This was a unique experience and I have learnt a lot about different cultures. secondly it improved my Spanish. After I returned I worked as a waitress for a few months before I started my job at Mystery Review. Furthermore, I have worked in several other restaurants and hotels in the past.

I did my graduate internship of International Hospitality Management at the Amsterdam RAI which is a large exhibition centre in Amsterdam. During my time there I worked with the exhibitions Horecava and "Bakkerij Dagen". I organized events, coordinated congress programs, performed researches and supported the sales and operations team.

For HMSHost I have conducted a research in the consumer behavior at Amsterdam Schiphol Airport. This was a combination of reading scientific articles and observations at the airport. I have also done a scientific experiment to investigate the effect of music and scent on consumer behavior. These results are currently used to make consumers from all corners of the globe more comfortable during their stay at Schiphol.

I was a sales manager for the Dutch B2B exhibition for hospitality professionals, Horecava. It was my task to maintain contact with current and new exhibitors together with two colleagues. I have learned to be resolute and solution oriented. I found it to be a great experience working with a team during one specific period in a year which has enabled me to work with strict deadlines.

Consumatics responds to the subconscious behavior of guests and customers. We make consumers feel more comfortable by changing environmental factors. As a result customers spend more money and have a higher loyalty towards the company! We conduct several projects. These include giving an enthusiastic workshop for a department of an A-brand, supporting companies with long term (scientific) experiments and making changes to the retail concept to influence the consumer’s behavior. There are also a lot of differences to be made within the content. It varies from making changes in the menu, deciding the music and a lot more!

English study - French and Spanish modules Activities and Societies: Activities and Societies: I did my minor in South Africa (Port Alfred). I stayed there for 6 months and followed Wildlife and Lodge Management.

Two year part-time study at Nyenrode, Kellogg University (Chicago) and Stellenbosch (South Africa) - Selected by colleagues as 'Student of the Year' - Valedictorian (highest academic results of the year)