Wen(Wensley) Zhao

EMI Product Marketing Promotion Dept., Lead Product Engineer @ Murata

About

—————————————【Working experience in Murata】——————————> Sep 2020 – Mar 2023 Product Engineer of Communication Market (China-wide) Managed 10 key accounts from Smartphone, RF module, Panel, PC & Notebook, Wearable, Base Station.> Mar 2023 – Dec 2024 Senior Product Engineer and Product Leader of China Industrial Market (Lead 2 team members) Managed 25 key accounts from Humanoid robots, Drone, Machine display, AGV.> Mar 2023 – Dec 2024: Lead Product Engineer and Product Leader of Global Datacenter Market (Lead 5 team members) Led 28 strategic accounts & global IC maker accounts from Optical module, AI server, Switch.————————————————【Achievement】———————————————> Sep 2020 – Mar 2023： Communication Market ① Design-in the world’s first successful case of the new RF inductor series ‘LQP02FV’ for a major RF module customer, generated an additional 9 million JPY in sales amount in 2022. ②Won [Business Contribution Award] – Chip RF inductor LQP series sales growth for China local PA customers (Murata China Annual Award, 2023) > Mar 2023– Dec 2024： Industrial Market Identified 17 new business opportunities and added into promotion strategy which can training all the relative members in short time, driving a 156% YoY sales increase in 2024. > Dec 2024 – Present： Datacenter Market ① Led team released company’s first [Optical Module Market Roadmap Report], identified 5 high-potential technologies and proposed 33 new product develops plans (11 of them approved for development by Japan Business Division). ② Established a joint research lab and an exclusive website with a global AI server maker, engaging 100+ R&D users; this generated the China’s first design-in case of the ‘BLE32SN’ power bead series, yielding 53 million JPY in sales. Achieved a 172% increase in achieve ratio and 295% YoY sales growth for this key account. ③ Represented the company at international exhibitions (OCP, ODCC, CIOE, Electronica), converting 75% of potential contacts into qualified leads through technical Q&A and negotiation.————————————————【Language skills】——————————————> English: Fluent. 5+ years business English utilize experience.> Chinese: Native> Japanese: Communication and handle business emails. ※ Continuing to study Japanese at work (official languages: English and Japanese) and at Japanese language school.

Country

City

China

Industry

Semiconductors

Skill

Consumer Marketing and Design-in, Account Management, Business Development, Strategic Leadership, Japanese Business Culture, Consumer Marketing, English, Interpersonal Communication, Chinese, Presentation Skills, International Negotiations, Cross-functional Team Leadership, Consumer Products, Proposal Generation

Experience

EMI Product Marketing Promotion Dept., Lead Product Engineer

Murata

2020-9 - Present · 6 yrs 1 mo

China

【Company Name】 Murata Electronics Trading (Tianjin) Co., Ltd. Beijing Branch Office 【Department/Title】 EMI Product Marketing Promotion Dept., Lead Product Engineer 【Products Handled】 EMC suppression filters and noise reduction products (Ferrite bead, Power inductor, RF inductor, Common mode choke coil) 【Key Duties】  Customer account management and early-stage product promotion support  Provision of technical consultation and solutions to expand sales amount  Set sales strategies for each market based on customer’s demands  Market development and dig-out potential customers  Collaboration with the R&D team; analysis and reporting of future market technology trends and product demand trends to the Japan Headquarters 【Team Management】 5 members 【Key Achievements】 Achieved team sales targets for three consecutive years:  2023: Successfully created the world's first design-in case of new "LQP02FV" RF inductor for a leading RF module maker, resulting in a 9 million JPY increase in sales revenue. ■ Won Murata China Internal Award：[Business Contribution Award] – For driving domestic sales of the LQP series of chip RF inductors to Power Amplifier customers in China（2023）  2024: As the leader for the industrial robotics market, I drove EMI product sales to achieve a 146% year-over-year (YoY) increase.  2025: As the leader for the global data center market, generated the China’s first design-in case of the ‘BLE32SN’ power bead series, yielding 53 million JPY in sales. Achieved a 172% increase in achieve ratio and 295% YoY sales growth for this key account. ■ Received a full score of 5 out of 5 in the FY2025 Manager Feedback System (the ratio of achieving full score is less than 2%).