Wen Kai Tseng

Break down company operational goals and lead the planning of mid-to-high-end product lines (charging devices, cleaning equipment, and mini projectors). Develop precise Go-to-Market (GTM) strategies and feasibility plans from product development to market entry. Negotiate operational targets with distributors and resellers, set monthly and quarterly goals, and collaborate closely with them to maximize product sales. ◎ Execute and monitor the Go-to-Market (GTM) strategy, coordinating with distributors, marketing, sales, and service teams to ensure comprehensive product lifecycle management, optimize team collaboration, and achieve strong product launch sales performance. ◎ Work closely with distributors, e-commerce platforms, resellers, and marketing teams to plan and execute various promotional and marketing activities, enhancing brand awareness, boosting sales performance, and increasing market share. ◎ Lead the development of regional pricing strategies, managing product pricing throughout its lifecycle to ensure market-aligned pricing that maximizes profitability. ◎ Establish a comprehensive and efficient customer service system to meet the needs of high-value products and customer expectations. Ensure that users receive high-quality service before and after purchase, increasing brand trust and customer satisfaction. ◎ Leverage crowdfunding platforms to conduct market testing, enhance brand exposure, and drive initial sales, ensuring that new products gain sufficient attention and pre-orders before official market launch.

The Regional Manager is responsible for business expansion, channel management, and sales strategy execution within the assigned regional market. This role ensures that the company’s products achieve sales targets while maintaining a strong brand image. Key responsibilities include channel development, marketing promotion, distributor management, and cross-department collaboration to drive stable business growth. ◎ Develop market strategies, expand sales channels, coordinate across departments, execute product launches, and manage customer relationships based on channel conditions, ensuring business objectives are met and enhancing brand competitiveness. ◎ Act as a liaison for headquarters, coordinating with marketing, customer service, accounting, and management teams to ensure seamless business operations. Oversee key processes such as sales, finance, and customer service to optimize overall efficiency and performance. ◎ Handle consumer complaints and communication, manage crowdfunding projects for new product launches, and ensure successful market entry. Establish a consumer feedback mechanism to enhance user experience and strengthen brand reputation.

◎ Team Performance Goal Planning and Execution (KPI Management) Responsible for planning and executing team KPI targets, ensuring that the regional sales team achieves sales goals. Additionally, collaborate with regional sales representatives for regular visits to existing distributors and the development of potential partners to continuously expand market coverage and boost sales performance. ◎ Weekly Inventory Management (PSID) and Monthly Sales Forecasting (AP1) Responsible for managing weekly inventory flow and monthly sales forecasts, ensuring optimized stock levels and supply-demand alignment. Simultaneously, maintain the pricing system across all sales channels to ensure market price consistency and enhance competitiveness. ◎ Sales Data Analysis and Market Strategy Development Analyze sales data to identify market opportunities, and integrate channel incentive programs, promotional activities, exhibition events, and consumer engagement strategies to develop effective sales growth plans. ◎ Cross-Departmental Communication and Coordination Facilitate communication and coordination across departments, including marketing, customer service, accounting, and management, to ensure smooth business operations. Also responsible for financial management, ensuring the accuracy and timeliness of monthly accounts receivable/payable. Assist with market research, distribution planning, and sales tracking before the launch of new products. Assistant Sales Manager – (May 2013 – July 2016)DSC Group Assistant Sales Manager – (July 2011 – April 2013) CE&IT&DSC Sales – (March 2008 – June 2011)

◎ Establish and maintain strong relationships with stores, assisting the brand in conducting educational training to enhance store staff’s product sales capabilities, ensuring the simultaneous improvement of brand image and sales performance. ◎ Collect and provide real-time feedback on market competitor information and promotional activities, working with store personnel to analyze and develop feasible response strategies to ensure effective execution and achieve sales targets. ◎ Coordinate the in-store exposure and necessary resources for new product launches, ensuring sufficient stock availability and driving execution to maximize product display effectiveness and support sales achievement.

◎ Assist manufacturers in handling store-related affairs and act as a product knowledge trainer, providing systematic product training for store staff to enhance their professional expertise and sales capabilities. ◎ Take on monthly targets from headquarters and allocate them reasonably based on product categories, formulating sales plans, coordinating resource negotiations, ensuring efficient execution, and achieving monthly performance goals. ◎ Assist in the overall planning of seasonal information exhibitions throughout the year, including product displays, personnel arrangements, training programs, and logistical support, ensuring the smooth execution of exhibitions and achieving expected results.