Wei Liu
Vice President, Product Management and Marketing @ DiaCarta, Inc.
About
Wei Liu is a biotechnology marketing professional who has been working in both small and big biotechnology companies. As a former scientist who worked in the field of industrial enzymes and drug discovery, and following his MBA from the Haas School of Business, UC Berkeley, Wei has worked in a wide range of roles including marketing consultant, product manager, and market research, regional marketing (APAC), global marketing, and digital marketing in both non-regulated (research) and regulated (EPA, FDA) settings. Wei completed his Ph.D. in Molecular Biology at the University of Illinois at Chicago, and post doctoral training at Stanford University; he has 13 international scientific publications and 4 patents to his credit.Here is some of his highlights: • Twenty years of biotech industry experience, 12 years of product management and marketing experience, and over 26 years of molecular biology experience; • Global product management and Asia Pacific regional marketing experience supporting global and regional activities including product and application trainings and customer roadshows • Experience with primary and secondary market research experience with understanding of market trend and writing of new product proposal and marketing required documentation • Strategic market planning, product launch, and product life cycle management showing cross functional leadership and team player • Product management activities including forecasting, back order management, post-launch monitoring, and product configuration change and application expansion • Proactive global sale support and training, product literature development, customer visits/seminars, product promotion, trade show experience, advertising and PR activities • Customer and reference relationship development and maintenance including collaboration with customers for tech-note development and conference speaking activities • Creative marketing strategy (positioning and differentiation), power pricing
United States
Sunnyvale
Biotechnology
Molecular Biology, Protein Chemistry, Biochemistry, Biotechnology, Protein Expression, Characterization, Genetics, Spectrophotometry, Cell, Cross-functional Team Leadership, Laboratory, Marketing, Technology Transfer, Lifesciences, Genomics, Microbiology, PCR, Chromatography, Life Sciences, Biopharmaceuticals
Experience
Vice President, Product Management and Marketing
DiaCarta, Inc.
Senior Director, Product Management and Marketing
DiaCarta, Inc.
Senior Director, Product development and marketing
DiaCarta, Inc.
San Francisco Bay Area
Senior Marketing Consultant
AdvancedSeq: Sanger Sequencing/Fragment Analysis
San Francisco Bay Area
Chief Operations Officer
AdvancedSeq: Sanger Sequencing/Fragment Analysis
Pleasanton, California
AdvancedSeq manufacture and sell Sanger sequencing (first-gen sequencing, capillary sequencing) reagents worldwide. Our flagship product SupreDye cycle sequencing kits provides high-quality and stable performance witnessed by many global Sanger sequencing service providers, big and small. Visit us at www.advancedseq.com and contact us if we can help your business with cost-effective, high-performance products.
Sr. Vertical Marketing Manager
Thermo Fisher Scientific
Sunnyvale, California
Global marketing strategy and campaign planning; community web contents, digital marketing, and market-based training in environmental and industrial markets within the Chromatography and Mass Spectrometry Division. ***Marketing council in product development ***Marketing planning: product positioning, segmentation, and strategies ***Tactical activities planning: webinars with customers (LCGC, Spectrotrometry, SelectedScience, and others), dedicated dialogues (customer interview), digital banner ads, email planning, SEM, and social media marketing ***Content creation: web content (>30 web pages) based on SEO, blogs (>15), and white paper and articles ***Customer visit and survey to understand their needs ***Report of environmental regulatory update and interaction with regulatory authority Read my Blogs at www.analyteguru.com. Here are some of my blog titles: Blue Baby Syndrome and Drinking Water Testing Disinfection Byproducts: The Shark in the Swimming Pool Crop Compost from Deceased Humans & Heavy Metal Toxicity Toxic Metals in Soils: From Community Garden to Residential Land How Much Hydraulic Fracturing Wastewater Analysis Do We Need? Cobalt, Molybdenum and Vanadium: Nutrients or Toxins? Will Strontium Get on the Final Contaminant List for Drinking Water? Elemental Speciation for Environmental Testing: Spotting the Bad High-Matrix Environmental Samples Part II: Dilution Methods for ICP-MS Environmental Testing of High-Matrix Samples: 4 Tips for ICP-OES Analysis Hey! There’s Lead in My Water! Top Four Toxic Metals in Water: Facts and Testing Heavy Metals in Wastewater: Webinar on Wastewater Effluent Analysis
Sr. Marketing Manager, High growth regions
Thermo Fisher Scientific
Layfette, Colorado
Molecular Biology products marketing in Asia Pacific and emerging markets.
President and Owner
Wei Liu Consulting
San Francisco Bay Area
Biotechnology consulting in product management, marketing strategy and tactics.
Product Manager
Bio-Rad Laboratories
Product management for lab chramatography, especially instruments and reagents for affinity purification of protein; Marketing research and strategic planning;
President
Silicon Valley Chinese Engineers Association (SCEA)
ilicon Valley
President of SCEA. Worked closely with VPs to develop a whole year program that focused on business and career development, entrepreneurship, and business plan preparation events and seminars. In addition, we have summer picnic events and other entertainment events to promote interaction among members. During this year, our membership grew by more than 500.
Vice President
Silicon Valley Chinese Engineers Association (SCEA)
Silicon Valley
Vice President for Business and Career Development for SCEA. Organized more than 5 career development events for members by inviting industry experts to share their career paths
Senior Scientist,Product Marketing Manager, Senior Marketing Research Manager
ProZyme
Focus on strain development, product development, and new product planning. Meanwhile, work on business development and marketing. ProZyme's products have been widely used in both academic research and pharmaceutical areas.
Scientist II
Genencor
Expertise in (1) protein expression in mammalian cells and microbial cells (E. coli, Bacillus, Streptomyces, and fungi)and genetic and protein engineering; (2) Lead molecule screening in drug discovery.
Postdoc Fellow
Stanford University
Worked on insulin signal transduction in different type of cells, inculding in breast cancer cells; showed herceptin blocks the insulin transduction in breast cancer cells and inhibits PI-3 kinase and protein kinase B (PKB) activity
Education
University of California, Berkeley
University of Illinois Chicago
Molecular Microbiology
With 9 publications in Journals of Bacteriology, Molecular Biology, Biochemistry, and Microbiology and 1 book chapter
Wei Liu's Contact Information
Phone
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