Siew Wei Ann

Senior E-commerce Operation @ Hebe Beauty Style Malaysia

About

My biggest passion is to guide people towards effective solutions, add values to them through my influence and to have continuous improvement at my work.

Country

Malaysia

City

WP. Kuala Lumpur

Industry

Food & Beverages

Skill

Project Planning, Project Management, Business Strategy, Business Development, Data Analysis, Business Analysis, Problem Solving, Strategic Planning, Project Coordination, Creative Strategy, Personal Financial Planning, Coaching, Consultative Selling, Communication, Event Planning, Organization Skills, Leadership, Financial Planning, Sales & Marketing, Analytical Skills

Experience

Senior E-commerce Operation

Hebe Beauty Style Malaysia

2023-7 - Present · 3 yrs 3 mos

Federal Territory of Kuala Lumpur, Malaysia

-Manage TikTok strategy for Dazzle Me, a key growth brand within the company -Plan and coordinate TikTok campaigns of all scales across departments, including Super Brand Day, Beauty Day, Mega campaigns (11.11, 12.12) and etc. -Proactively identified trends, competitor insights, historical data, and customer needs to develop effective marketing strategies that drive brand growth. -Career Milestone : Achieved 4x growth in Sales within 4 months, marking the brand’s first appearance in TikTok and Shopee leaderboards during major campaigns (9.9, 11.11,12.12)

Business Development Executive

Shopee

2020-10 - 2023-6 · 2 yrs 9 mos

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

-Manage Top Tier Marketplace sellers, strategizing and growing sellers’ business based on past analytic data, identify trends and opportunities, and implement through different initiatives and activations in store. -Plan and coordinate mega and medium campaigns across the Groceries & Pets category. -Manage Category external investment project from Korean agency of RM85,000 and work closely with their appointed media agency in running Korean Food Fair campaign on Shopee platform that generate 5.25x ROI in 2022. -Creative Lead for the team, exploring new ways to grow sellers’ businesses and adopt latest marketing strategies.

Business Development Executive

Supplybunny

2020-1 - 2020-9 · 9 mos

Petaling, Selangor, Malaysia

-Curate and contact new suppliers ideal to the business -Continuously improve sales deck pitch to ensure the service provided meet suppliers’ need -Negotiate contracts and assist the onboarding process of new suppliers -Develop, propose and execute promotion and pricing strategies that benefit all stakeholders on the platform - Meet given goals and targets set by sales manager

Financial Advisor

IPP Financial Planning Group, Malaysia

2018-2 - 2019-12 · 1 yr 11 mos

Kuala Lumpur, Malaysia

- Understand clients financial situation - Develop financial plan for individuals based on their needs and financial goals - Provide solutions by selling different financial products to meet clients need

Account Assistant

SH CHEW & CO

2013-1 - 2013-4 · 4 mos

- User of UBS Accounting System - Assist in basic bookkeeping - Assist qualified accountants with audits

Education

University of Malaya

Business and Personal/Financial Services Marketing Operations

2014 - 2018 · 4 yrs

Hosei University

Global Business Program

2017 - 2017

Getting myself involved in 5 months exchange program in Tokyo has been an eye opening experience , as this journey have provided lots of learning opportunities for me in term of personal growth ( being independent, adventurous, problem-solver, having good communication) as well as learning from one of the highly-developed economy on the art and practice of Japanese Management and Business model.