Wei Sheng Tang

Digital Marketing Strategy & Execution - Strategic Oversight: Develop and execute digital marketing plans aligned with business goals and audience needs. - Content & Social: Create high-quality content for web, blogs, and email; manage social media growth and engagement. - SEO/SEM & PPC: Optimize search visibility (SEO) and manage paid campaigns (Google & Meta Ads) to drive traffic and ROI. - Email Marketing: Design newsletters and automated workflows to improve lead nurturing. - Analytics & Reporting: Analyze Google Analytics and ad data to provide insights and optimize campaign performance. - Budgeting: Manage budget forecasting and optimize ad spend targeting for maximum efficiency. - Collaboration: Partner with sales, design, and product teams to ensure cohesive brand messaging. Customer Service & Team Management - Leadership: Lead, mentor, and train the customer service team to ensure high-performance standards-. - Issue Resolution: Oversee the efficient resolution of customer concerns to maintain high satisfaction. - Process Optimization: Improve service delivery by refining CRM workflows and internal processes. - Performance Management: Set KPIs, conduct evaluations, and provide data-driven reports on team performance. - Financial Management: Effectively manage the customer service budget and resource allocation.

Digital marketing: • Manage team in executing campaigns/webinars across various digital channels, including email, social media, search engines, and Youtube. • Conduct market research and analyze trends to identify new opportunities and improve campaign performance. • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content • Support and monitor operation set up for live webinars and physical events. • Curate mail pieces, taglines, content, online ads, email, proposal, and other marketing tools. • Liaise directly with client enquiries to ensure end user experience. Event management: • Manage and execute corporate events, conferences, and seminars, including cost estimation, negotiation, and tracking expenses. • Coordinate with internal teams and external event staff to execute and ensure smooth event operations. •Administers all phases of the event department, including but not limited to sales, planning, marketing, servicing, and administrative procedures.

Bachelor of Business (Hons) in Logistics and Supply Chain Management

Diploma in Sales & Marketing