WEI QI

1. Developed data-driven user acquisition strategies across multiple channels, resulting in a 3% to 10% increase in daily active buyers. 2. Collaborated with cross-functional teams to align product roadmap including various functions to drive targeted user growth. 3. Implemented A/B testing frameworks, optimized conversion rates in traffic funnels and campaigns to reach better performance. 4. Utilized data and KPIs to drive user layering strategies in lapsing/non/active buyers and improve ROI. 5. Owned and optimized acquisition channels, including social media, SEM, CRM, and product entrances. 6. Led the successful "New User Price" program, driving new buyer acquisition penetration from 0% to 6%. 7. Conducted user research and implemented user-price-package strategies for financial optimization of CIR under 5%. 8. Introduced a COD early access program, improving collection and redemption rates while preventing abuse.

1.User Growth Team 1）Optimized user acquisition funnels, increasing Monthly Active Users (MAU) penetration by 10% through strategic growth initiatives. 2）Led successful user acquisition campaigns across social media platforms, resulting in significant user retention rate from 25% to 35%. 3）Utilized data-driven insights to enhance targeting, optimize ad spend, and improve conversion rates. 4）Collaborated with overseas teams to drive user acquisition in international markets, leveraging social media platforms and influencers. 2.Ads Team 1）Directed a team of 10 members and achieved 300% YoY growth in user acquisition on business page accounts. 2）Developed the pipeline for product operation, data extraction, analysis, and technical tutorials for front-end and back-end platforms. 3）Implemented online and offline marketing strategies to drive DAU of seller accounts product from 0 to 2M users. 3.Oversea Team 1）Collaborated with oversea teams to acquire new buyers through social media platforms such as YouTube, Facebook, Twitter, and Instagram. 2）Monitored acquisition costs and assessed the efficiency of key influencers and channels. 3）Organized online and offline social events to increase brand reputation and observed local website search index trends.

1.Social Media Marketing 1）Leveraged social media platforms to drive user growth, gaining 50,000 fans in 5 months as a key influencer in the K12 industry. 2）Developed and executed user acquisition campaigns, resulting in 3 million new users from TikTok. 3）Managed advertisements on affiliate ad channels to drive user acquisition and enhance brand awareness. 2.Content Creation and Promotion 1）Authored and published two best-selling books, selling 1 million copies in 2016 and 2017. 2）Generated high-quality content on TikTok, attracting a significant number of new users. 2）Implemented advertisements on affiliates ad channels to reach a wider audience.