
Bruno M.
VP, Head of Digital Experience @ HealthEquity
About
I lead enterprise product and experience transformation in complex, highly regulated organizations across fintech, banking, healthcare, and platforms. I specialize in aligning product strategy, experience design, and organizational models to turn fragmented apps, teams, and systems into cohesive, journey-centric platforms. My work focuses on moving organizations from feature delivery to outcome-driven, scalable systems. I’ve led large, distributed teams through single-app strategies, platform modernization, and operating model redesign, enabling product, design, and engineering to operate as integrated systems while reducing complexity and risk. My strength is operating where: • Product organizations are fragmented or feature-led • Design lacks strategic influence • Legacy systems and incentives slow delivery I bring a systems view to transformation—helping organizations deliver clarity, alignment, and enterprise-level impact. I’m open to VP, Head, and Chief-level roles with a clear mandate for product, experience, and organizational transformation.
United States
New York
Design
Web Typography, Typo3, Inclusive design, Universal Design, Future Trends, Futures Thinking, Futures Studies, Healthcare Information Technology (HIT), Healthcare Industry, Data Analysis, Analytical Skills, Business Analysis, Financial Analysis, Advertising, Customer Segmentation Strategy, Prototyping, Data Science, Product Design, KPI Dashboards, KPI Reporting
Experience

VP, Head of Digital Experience
New York, United States
Own enterprise-wide digital experience across mobile, web, and platform ecosystems, leading product design, experience strategy, and design systems across regulated healthcare and fintech environments. • Led enterprise-wide shift from feature-led delivery to journey- and platform-based experience strategy, aligning product, technology, and business around shared outcomes • Built and scaled a multidisciplinary design organization, establishing operating models, governance, and executive partnerships across complex, regulated systems • Partnered with C-suite and senior product leadership to define multi-year experience vision and delivery roadmap across mobile, web, and platform portfolios • Drive large-scale digital transformation initiatives focused on clarity, trust, and continuity across member-facing experiences • Establishing experience frameworks, design systems, and decision models to reduce fragmentation and accelerate delivery at enterprise scale • Acting as executive advisor on experience, operating model design, and organizational change during periods of transformation Scope: Enterprise Digital Ecosystem | Multi-Platform Products | Org & Operating Model Transformation | Executive Leadership

Executive Director | Head of Experience Strategy & Service Design
New York, United States
Leading AI-driven transformation, systems thinking, strategic and UX design teams to enhance omnichannel experiences across Chase. Partnering with product, technology, data, and marketing teams to scale AI-powered automation, personalization, and workflow optimization.

Director of Design and Product Development
Greater New York City Area
Led AI-driven healthcare innovation and digital transformation, optimizing public health programs and clinical operations across the U.S., Latin America, and Africa. ATLAS – AI-Powered Digital Health Platform Led the development of ATLAS as a proof of concept, testing AI-driven public health monitoring and disease prevention. Funded by USAID, the initiative explored real-time data insights to improve healthcare access through partnerships with ministries of health and NGOs. Global Health Pilot Use Cases: • Guatemala – Enhancing maternal health tracking, reducing infant mortality. • Ghana – Support to community health workers in managing Non-Communicable Diseases (NCDs). • Senegal & The Gambia – Enabling real-time malaria prevention and cross-border surveillance. • Health System Design Team Leadership → Integrated systems engineering, service design, and clinical expertise to enhance primary care efficiency. • Real-Time Patient Feedback Tool → Designed a continuous patient experience measurement system, driving service improvements across primary care clinics. • Community Health Access Platform → Created a digital navigator for low-income communities to access essential healthcare resources. • ACT Learning Network → Developed operational training for medical directors & practice managers to enhance clinical & administrative efficiency.

Founder & Collaboration Catalyst | Social Innovation Studio
Mañana Labs • Social Impact Studio
Dumbo, Brooklyn
As a Social Entrepreneur, Product & Experience Designer, I thrive at the intersection of technology, design, and social impact—creating solutions that empower individuals and communities. My work focuses on designing innovative experiences that drive meaningful change. 🌍 Re-presente – A GIS-powered platform enabling citizens and block chiefs in Mexico City to identify, prioritize, and collaboratively act on neighborhood well-being while engaging in Participatory Budgets—In collaboration with Laboratorio para La Ciudad (CDMX), a government operated innovation lab. 👓 Virtual Humanity – Leveraging Virtual Reality to reduce pre-surgery anxiety for eye care patients, developed in partnership with Sala Uno in Mexico City. 👗 CLO – A peer-to-peer clothing-sharing app designed for college women, making fashion more accessible and sustainable. ✨ UVIC – A wearable UV sensor designed to protect workers exposed to UV radiation for 3+ hours daily, promoting occupational health and safety.

Experience Designer
Bruno Design
Greater New York City Area
• Designed digital branding & campaigns for clients such as Nike, Boeing, Google, Starbucks, Revlon, Estee Lauder, Macy’s, HBO, Delta, KIA, DIAGEO, and Zappos. • Agencies: Tribal DDB, Digitas LBi, Visual Max, Elizabeth Arden, 360i, Gotham, Digitas, Havas, Publicis, Sarkissian Mason, and BBH.

Lead Interaction Designer
Greater New York City Area
• Rebranded Tommy Hilfiger, developing its global digital and retail identity. • Created digital experiences for Grey Goose Vodka, U2 and Green Day, Pepsi, NASA’s Juno Mission, TED MED Conference and AMC’s Storymakers.

Designer
New York
• Designed TV and film branding packages for Nickelodeon, TV Land, CBS, SF1, Travel Channel, Helvetica, The History Channel and Macy’s. • Developed motion graphics for Miller Lite, RadioShack, Helvetica, Dove, Pampers and Mastercard TV ad campaigns.
Education
Bruno M.'s Contact Information
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