Scott B.

Chief Marketing Officer @ Memory.NET

About

I build systems that turn friction into flow. As a founder and operator, I focus on supply, commerce, and trust. Instead of reacting to markets, I design infrastructure that intercepts demand and compounds leverage. Active across channel, spot, and ITAD markets, I work at the edge of models and AI adoption. Where new advantages emerge first.

Country

United States

City

San Clemente

Industry

Internet

Skill

Strategic Marketing Management, Organization Skills, Key Metrics, Project Management, Merchandising, Creative Problem Solving, Communication, Collaborative Environment, Written Communication, SEO, SEO Audits, SEO copywriting, E-commerce, E-commerce SEO, E-commerce Consulting, Content Marketing, Website Development, Enterprise Content Management, SEM, Product Marketing

Experience

Chief Marketing Officer

Memory.NET

2015-4 - Present · 11 yrs 6 mos

San Clemente, California, United States

At Memory.NET, I lead marketing, product positioning, and platform growth with a focus on eliminating the friction that holds back digital commerce. My work sits at the intersection of distribution, infrastructure, buyer experience and AI adoption. We operate in a legacy-heavy space with outdated systems, static platforms, and nonlinear buyer journeys. I build frameworks that align with how today’s customers search, evaluate, and convert. Doing it faster, cleaner, and with trust built in. That includes surfacing product relationships, modernizing discovery, adapting to AI-driven search behavior, and building for the realities of online competition. I work closely on the procurement side to ensure the platform reflects urgency, accuracy, and availability in real time. I am also empowering my sales team with systematic advantages to position not push and to convert not chase.   My role is about solving known problems with systems that scale and enabling speed, trust, and clarity across every layer of commerce.

Search Engine Consultant

MegaByte Exchange Corp.

2003-11 - 2015-4 · 11 yrs 6 mos

Inland Empire

e-commerce CMS Systems Search Engine Consultant Geo Targeted SEO SMO Website Development Content Strategist

SEO Manager

Sony Electronics

2012-4 - 2014-5 · 2 yrs 2 mos

Greater San Diego Area

Implementation of corporate strategies related to search engine optimization and content marketing within current Sony eCommerce operations and technical environments. Technical SEO - Information Architecture - Content Marketing - Social Media Optimization - Offsite Infrastructures - Corporate Training 50% FY13 organic entry uplift to store.sony.com implementing technical and onsite improvements while developing new organic demand channels.

eCommerce SEO Manager

G2Tech

2008-9 - 2011-4 · 2 yrs 8 mos

San Jose

Content management system architect. Managed product databases, inventory management, CRM, UI, UX, and other custom view controls for enterprise level SEO. 4 Million USD in online sales at 30% gross profit in FY09, from the ground up 300K USD beneficiary through sale of proprietary CMS IP to G2Tech

SEO & DRAM Marketing Manager

Memory

2004-11 - 2008-8 · 3 yrs 10 mos

Santa Clara, Ca

Managed all SEO efforts for enterprise Yahoo store. Implemented front-end, template and database customizations as well as remedied duplicate content issues among sister sites and within primary IP. 1st page Google rankings for major category terms developed in 2005-2007 for MemoryX websites 3 Million USD gross profit earned via spot market marketing