Chun Fai Jeffrey Woo

Chun Fai Jeffrey Woo

Transformation Manager (financial controllership) @ Cree LED

About

Qualified Accountant (MBA, FCCA) & Transformation Leader with 23+ years of cross-border experience (HK/PRC/US/EU), including 4 years stationed in PRC, specializing in transforming finance departments into value-generating powerhouses by fusing finance controllership with AI-driven automation. I have proven track records in CPA firm & US-listed multinationals. Core Strategic Value - Strategic Controllership & FP&A: Expert in managing budgets up to USD 140M, HK/PRC/US GAAP, SOX/FCPA compliance & consolidation for up to 91 entities, & delivered 3–5% annual cost savings & SKU optimization. - Tax Advisory: CTA & FTIHK with success in tax planning, representing clients in tax court hearings, & negotiating directly with PRC tax bureau to reduce VAT, & HK IRD to secure favorable offshore claims. - Digital Transformation: Recipient of a recognition award & 2 salary increments for delivering exceptional financial & operational excellence, & integrated AI models with Tableau, VBA & Power BI to automate payment reconciliation, payroll, invoicing, ship & debit claims processes, achieving 40% efficiency gains & 35% faster closing cycles. - Systems Expertise: Xero Advisor Certified & SAP FI Certified Application Associate with end-to-end ERP migration experience & proficiency in blockchain/crypto auditing. Career Milestones - CreeLED: Directed Oracle-to-SAP migration across 7 global entities, integrating AI models from its US-listed AI leading parent to automate processes. - Telstra: Led Oracle-to-SAP migration for 91 firms, optimizing ETL processes & data blending via Alteryx & SQL. - Link-Pro CPA: Managed 40+ staff, while overseeing audit engagements. - ICOS: Supported to lead financial strategies for 27 firms, e.g. new plant setup, PRC/US tax reforms, & reduced 10% duty by strategic tariff mitigation. - Metalor: Orchestrated end-to-end SAP rollout for 200+ staff. - Lamex: Supported M&A, joint venture dissolution & new production line setup. Email: jeffreywoocf@gmail.com

Country

-

City

Hong Kong SAR

Industry

Electrical & Electronic Manufacturing

Skill

Financial Planning and Analysis (FP&A), Artificial Intelligence (AI), SAP ERP, Tax Planning, Strategic Financial Management, Financial Reporting, Process Automation, Data Analytics, Budgeting & Forecasting, Customer Relationship Management (CRM), Supplier Relationship Management, Cash Flow Management, Enterprise Resource Planning (ERP), Project Management, System Development, Blockchain, Market Share Analysis, Stakeholder Management, Financial Analysis, Tax Structuring

Experience

Cree LED

Transformation Manager (financial controllership)

Cree LED

LinkedIn
2022-6 - 2025-10 · 3 yrs 5 mos

Hong Kong SAR

(1) Drove finance & digital transformation, earning a recognition award & 2 salary increments for delivering exceptional operational excellence; (2) Enhanced financial operations by automating payment reconciliation, invoice & payroll processes, ship & debit claims, mitigating credit risk, achieving 5% annual cost savings & 35% reduction in reconciliation time, & driving finance transformation with 40% efficiency gains, with regular travel to Huizhou plant; (3) Led month‑end closing, consolidation & statutory reporting, streamlined cost allocation & FX revaluation, & ensured accurate, timely audits; (4) Directed reporting, treasury operations & internal controls across HK/PRC/US entities, ensuring HK/US GAAP & SOX compliance; (5) Delivered in-depth KPI, costing/financial analysis reporting to finance controller & finance director, identifying cost-saving initiatives to improve profitability; (6) Led global intercompany reconciliation & transfer pricing, aligning margins & safeguarding tax compliance across multiple jurisdictions; (7) Managed cash flow, collaborated with Citibank to resolve complex payment discrepancies, & optimized SAP auto-bank reconciliation; (8) Supervised AP processes/vendor billing accuracy, ensured timely invoice validation, & strengthened internal control compliance by validating travel & entertainment claims in Concur, ensuring policy adherence, preventing reimbursement errors, & safeguarding financial integrity; (9) Partnered with shipping/production/tax teams to optimize PRC freight logistics, & develop tariff reduction strategies for exports to US; (10) Spearheaded Oracle-to-SAP migration for 7 firms in HK/PRC/US, integrated external systems with SAP/Tableau/VBA, unified cost-center structures, maximized ROI, & enhanced oversight; (11) Leveraged advanced AI models/tools of its parent AI firm Penguin Solutions [NASDAQ: PENG] to automate financial processes, strengthen data analytics, compliance monitoring, forecasting & reporting accuracy.

Telstra

Senior Financial Analyst

Telstra

LinkedIn
2021-8 - 2022-5 · 10 mos

Hong Kong SAR

(1) Spearheaded SAP S/4 HANA migration for 91 entities from Oracle EBS & non-SAP systems, data analytics & system development; (2) Optimized fixed asset register calculation & validation by developing VBA automation, reducing manual effort & improving accuracy in depreciation & reconciliation reporting; (3) Enhanced the data extraction, transformation & loading (ETL) process, improved automation efficiency through VBA & Alteryx (for data blending), wrote SQL queries in OBIEE to provide management with in-depth insights, & built Tableau dashboards to track KPIs & drive strategic decisions; (4) Partnered with financial controller to provide data‑driven insights, improving governance, efficiency & decision‑making across regions.

Link-Pro CPA Limited

Audit Assistant Manager

Link-Pro CPA Limited

LinkedIn
2020-5 - 2021-7 · 1 yr 3 mos

Hong Kong SAR

(1) Managed CPA firm business & oversaw 40 staff in delivering accounting, auditing, tax, company incorporation/deregistration, company secretary, HR payroll/MPF/headhunting, MSO license renewal, applications for Anti-epidemic Subsidy Schemes under D-Biz/ESS Programmes for HK/overseas SME/private entities/listed firms; (2) Implemented cloud-based accounting systems for SME/listed company clients, improving month-end closing efficiency by 30%, & enhancing financial controls; (3) Managed 20+ audits, reviews & consulting engagements from onboarding client contact to report issuance; (4) Provided high-value advisory services, e.g. fraud investigations for embezzlement & reinforcement of internal controls for a listed company; (5) Acted as clients' representative to attend court summons' hearings for tax cases, & provided mitigation factors to the judges/IRD; (6) Communicated with IRD & Companies Registry to address clients' problems, e.g. non-filer of Profits Tax Return/Employer's Return/Annual Return/Business Registration, tax deduction, offshore claim, compound offer waiver & estimated assessment objection; (7) Formulated strategies to reach optimal tax minimization for clients, e.g. Certificates of Resident Status & DTA applications; (8) Revitalized audit workflows by implementing Basecamp System to increase efficiency via systematic approach; (9) Supported at Cyberport, led hiring, supervising & training staff, & drove business development through client acquisition, negotiation & strategic partnerships, expanding client base with Cryptocurrency Trading (B1 Services HK Ltd [Bullish], Foris DAX HK Ltd [Crypto.com]), Blockchain, FinTech, EdTech, RegTech, LegalTech, RetailTech & manufacturing firms; (10) Researched & analyzed business environment to publish articles for timely company newsletters; (11) Conversant with accounting, company secretary, HR & other cloud platforms, e.g. Xero, AWS, Hubdoc, Wave, CowEasy, QuickBooks Online, BlueMeg Console, Talenox & Dropbox.

KLA

Senior Accountant

KLA

LinkedIn
2010-5 - 2020-4 · 10 yrs

Hong Kong SAR

(1) Drove profitability for 27 group firms by in-depth financial analysis, e.g. KPI tracking, consolidated reporting & transfer pricing, led FP&A activities, e.g. AR/AP, costing, fixed assets, forecasts & budgets, while ensuring compliance by HK/PRC/US GAAP reconciliation, enhanced internal control of operations in compliance with SOX & FCPA; (2) Expedited closing times by 25% by developing new accounting models by Excel VBA; (3) Partnered with financial controller to manage a USD140m budget, achieving 4% annual cost savings via 5S lean practices to reduce manufacturing inefficiencies, & control staff costs, OPEX & CAPEX, driving continuous improvement as a Lean Practitioner; (4) Developed OmniFlow Invoice Management System to reduce invoice processing & cash flow management time by 50%; (5) Led transformation projects, e.g. outsourcing, product line setup, adoption of US account standards (ASC 605‑606 & 842), PRC/US tax reform & tariff mitigation that cut duty costs by 10%; (6) Prepared & consolidated management financial reports, & maintained standard costs, providing insights to support strategic decision-making; (7) Supervised HK & Shenzhen teams while collaborating with financial controller on business objectives; (8) Executed short & long-term financial strategies to reach company goals, & gave recommendations to management; (9) Led system migrations for multiple company acquisitions; (10) Maintained, troubleshot & enhanced SAP & Payment/Travel/Supplier/Stock/Production Portals/API; (11) Liaised closely with PRC/US/Belgium/Singapore/India/Malaysia divisions, auditors, banks, customers, vendors & lawyers, with frequent travel to Shenzhen plants to oversee operations & Belgium & Singapore divisions to optimize operations; (12) Developed Excel VBA tools to streamline SAP payment matching with vendor invoices; (13) Highly proficient in SAP, BW, BI, HANA, Lumira, Z Option, TM1, Kingdee, MS Office/Project/Access/Visio, SharePoint for Project Management & CitiDirect.

Checkpoint Systems

Accounting Officer

Checkpoint Systems

LinkedIn
2008-7 - 2009-9 · 1 yr 3 mos

Hong Kong SAR

(1) Administered costing, stocks & fixed assets in Offset, Laser & Thermal Printshops to speed up to separate trading & manufacturing businesses to establish 2 individual divisions within 6 months, & solve accounting & system changes problems; (2) Cooperated with logistics manager to analyze & streamline supply chains to reduce SKUs by 8% to maximize profitability; (3) Meliorated consolidated financial reporting by MPC/BPA system, & revamped price list & stock upload to Oracle by DataLoad; (4) Managed M&A, restructuring & system upgrade to enhance productivity, directed end-to-end financial operations, e.g. reporting, consolidated financial schedules, budgeting & cost control, & strengthened internal controls under HK/US GAAPs, IFRS, SOX & company policies compliance; (5) Led cycle counting & stock-take, prepared their instructions, & mentored & coached all stock-take teams; (6) Helped the inventory manager to identify & remove bottlenecks in storage, deliveries & departmental coordination; (7) Liaised with consignors, subcontractors, the Census & Statistics Department, internal & external auditors; (8) Hands-on experience with MYOB, Hyperion & Oracle modules (G/L, AR/AP, Fixed Assets, Inventories & Order Management); (9) Gained experience with Checkpoint stock control systems to help retailers track goods movements, achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks, reduce theft & evaluate shopper behavior for improved sales insights.

Metalor Technologies SA

SAP Engineer

Metalor Technologies SA

LinkedIn
2007-7 - 2008-4 · 10 mos

Hong Kong SAR

(1) Provided SAP front‑end & back‑end system support, delivered management accounting, cost visibility & regulatory compliance; (2) Coordinated with Swiss headquarter, users & consultants to hasten SAP rollout, supported 200+ staff, improving adoption of new tools; (3) Expedited to complete data conversion for migration from FlexSystem to SAP within 9 months, devised test scripts to strengthen testing, & had a good understanding of ASAP implementation methodology; (4) Configured & validated document splitting, segment reporting & parallel valuation configurations in SAP FI based on HK & Swiss GAAPs, supporting multi-ledger financial statements; (5) Led comprehensive end‑to‑end SAP testing across SD, MM, PP, FI/CO & CM modules—covering order‑to‑cash, procure‑to‑pay, record‑to‑report, manufacturing, costing, fixed assets & commodity management, validated integrated process flows, & ensured seamless financial operations by executing full-cycle testing of key transactions: sales orders, outbound delivery notes, post goods issues & billings (SD); purchase orders, MIGO & MIRO (MM); BOM, routing, work centers & work orders (PP); G/L, costing & fixed assets (FI/CO); & pricing, risk control & contract management (CM); (6) Led end-to-end SAP implementation including Overhead Order Accounting, Cost/Profit Center Accounting, Activity-based Costing, Cost Object Controlling & Profitability Analysis in SAP, enabled granular cost allocation, enhanced profitability & financial reporting for executive decision-making; (7) Boosted uptime of financial analysis reports by the FlexSystem's EI MDQX query formulae, & MS Excel VBA by 20%; (8) Orchestrated trainings for 200+ staff across SAP, Frango, Reuters, FlexSystem's FION & EI; (9) Developed expertise in precious metal management & watch & jewelry accounting, e.g. hedging, metal swap, inter-company property accounts & metal accounts reconciliation, metal-assaying calculation, precious metal balance sheet, LBMA & LPPM operations.

Lamex

Accounts Assistant

Lamex

LinkedIn
2003-7 - 2007-6 · 4 yrs

Shenzhen, Guangdong, China

(1) Supervised & coached 2 temporary staff in fixed asset management, & expedited due diligence for acquisition by HNI Corporation [NYSE: HNI] within 9 months; (2) Supported major corporate initiatives including M&A (takeover by HNI Corporation), restructuring (joint venture dissolution & new production line setup), investment appraisals & bank guarantees applications for safeguarding liquidity & mitigating risks; (3) Partnered with finance manager to manage an annual budget of HKD340m to achieve 3% cost savings within 1 year, & reinforced SOX-based internal controls; (4) Negotiated directly with tax bureau to slash VAT by 2%, strengthening profitability & compliance; (5) Controlled capital expenditure, e.g. RMB8 million for IT room renovation, by monitoring capital budget to ensure disciplined investment & financial sustainability; (6) Improved cross-border financial consolidation & PRC/HK/US GAAP reconciliation across entities in BVI, Barbados, PRC, HK & US; (7) Oversaw inter-company transactions, costing, inventories, fixed assets, tax, customs, transfer pricing, AR/AP, patent litigation account issues, trade finance (L/C, T/R, D/A, D/P, bank guarantees, bill discounting & negotiation), ensuring accuracy & compliance across jurisdictions; (8) Liaised with PRC & HK external auditors & US internal auditors, providing timely information to support audit readiness; (9) Prepared & managed bank loan applications & tender documentation for international property development projects (kitchen cabinets & furniture), monitoring project progress for budgetary control & accurate recognition of revenues & costs; (10) Designed financial & fixed asset systems by cooperating with FlexSystem Ltd., streamlining user training & testing for smoother adoption; (11) Boosted financial analysis & reporting efficiency through SAP, FlexAccount, FION, FoxPro, MS Access & Excel VBA.

Speed 21 Business Network Limited (https://www.hostinghk.com)

Assistant Web Developer

Speed 21 Business Network Limited (https://www.hostinghk.com)

2000-7 - 2000-9 · 3 mos

Hong Kong SAR

(1) Developed & optimized websites, databases, online applets & e-commerce application tools, achieving a measurable 2% increase in click-through rates & improving user engagement; (2) Collaborated with a project team to deliver 2 full-cycle web development projects — from conceptualization to hosting — within a tight 2-month timeframe, demonstrating efficiency & teamwork; (3) Prepared earnings forecasts & marketing research reports for institutional clients, analyzing conversion rates to provide actionable insights that supported business development & client decision-making.

Education

Alliance Manchester Business School

Alliance Manchester Business School

LinkedIn
2013 - 2016 · 3 yrs

(1) Studied in Shanghai, Manchester & Dubai, gaining first-hand exposure to diverse global business environments & financial systems; (2) Completed the elective "Doing Business in China" (co-organized by Tongji University & the University of Manchester) in Shanghai, acquiring deep insights into PRC market entry strategies & cross-border financial practices; (3) Participated in workshops & company visits to leading innovation hubs, e.g. SAP Shanghai & Dianping.com, strengthening understanding of digital transformation & data-driven business models; (4) Developed expertise in international procurement & supply chain management, applying financial analysis to mitigate risks in global operations; (5) Enhanced cross-cultural management & international business skills, enabling effective leadership of multi-region teams; (6) Learned advanced marketing strategies tailored to China & global markets; (7) Acquired practical knowledge in financial model formulation for strategic decision-making.

City University of Hong Kong

City University of Hong Kong

LinkedIn
2017 - 2019 · 2 yrs

(1) Developed advanced analytical competence in addressing complex tax advisory issues, including corporate restructuring, cross-border transactions & compliance challenges; (2) Acquired professional knowledge of HK, PRC & international taxation practices, with emphasis on double taxation agreements (DTAs), transfer pricing & tax optimization strategies; (3) Strengthened expertise in regulatory frameworks & compliance standards, including IRD guidelines, PRC tax reforms & OECD international tax principles, ensuring alignment with global best practices; (4) Applied taxation knowledge to practical case studies & simulations, enhancing ability to design tax-efficient structures that support corporate finance transformation & sustainable growth; (5) Built capability to advise on strategic financial decisions, e.g. investment appraisals, M&A tax implications & risk mitigation, directly relevant to transformation leadership roles.

City University of Hong Kong

City University of Hong Kong

LinkedIn
2001 - 2003 · 2 yrs

(1) Built a solid foundation in corporate finance, auditing, taxation & banking operations; (2) Acquired comprehensive knowledge of HK/PRC GAAPs, strengthening expertise in compliance, financial reporting & cross-border reconciliation; (3) Developed strong analytical & quantitative skills through coursework in financial management, investment analysis & risk assessment, directly applicable to transformation initiatives; (4) Gained practical exposure to financial systems (e.g. TecAccount, Auditwork, IDEA Audit & CSA Prof. Plus), enhancing ability to integrate technology into financial processes & drive digital transformation; (5) Applied theoretical knowledge to various projects, e.g. corporate restructuring, M&A, reinforcing decision-making capabilities; (6) Specialized in banking & finance electives, gaining insights into capital markets, treasury management & liquidity optimization, supporting enterprise-wide financial transformation.

Chun Fai Jeffrey Woo's Contact Information

Email

******@***.com

Phone

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