Wayne Borchardt

Marketing Consultant

About

A marketing professional with extensive leadership experience in a variety of industries. Innovative strategist with proven ability to identify, launch and manage products and services in both emerging and established markets. Consistently recognized for ability to turn around sluggish sales and increase profits. Specialties: strategy and marketing plan development and implementation, new product and market identification, integrated marketing communications plan development and implementation, branding, positioning, pricing, product management, direct marketing, marketing research, channel management, budget development and management, marketing campaign analysis, PR, relationship marketing, website development, CRM, sales, department leadership.

Country

United States

City

Belvidere

Industry

Management Consulting

Skill

Content Management, Product Management, Direct Marketing, Email Marketing, Advertising, CRM, Product Development, Market Research, Marketing Strategy, New Business Development, Competitive Analysis, Sales, Sales Management, Marketing Research, Market Analysis, Start-ups, Marketing, Strategy, Strategic Planning, Integrated Marketing

Experience

Marketing Consultant

Strategic Directions

2011-9 - Present · 15 yrs 1 mo

Strategic Directions provides marketing, planning, marketing research, and strategy development services. Current clients consist of an international women's organization, mid-sized international university, and a healthcare system.

Strategic Marketing Manager

Continental Disc Corporation

2005 - 2011 · 6 yrs

Led marketing staff and managed outside vendors. Directed market and product research, marketing strategies, planning, branding, positioning, and communications. Developed and implemented marketing plans and strategies increasing awareness by over 15%. Identified new geographical opportunities representing $25 million in sales potential. Identified new opportunities in wastewater representing an $11 million potential.

Marketing Consultant

Strategic Directions

2003 - 2005 · 2 yrs

A marketing consulting firm with numerous clients in biotech, software, and training materials. Provided marketing, planning, and marketing research consulting services. Conducted market assessment, competitor analysis and developed price strategies. Developed a business plan for a start-up software company. Determined licensure requirements and market opportunities for client that develops online continuing education courses. Developed strategies and marketing plan for a small biotech client.

Marketing Director

Invitrogen Corporation/PanVera

2002 - 2003 · 1 yr

Directed Web and catalog marketing, planning, product management, strategy development, list acquisition and hygiene, communications, CRM database, and marketing research. Identified $100 million in new business opportunity, developed strategies and plans. Improved promotion targeting and delivery 22%.

Director of Marketing Information

Promega Corporation

2000 - 2002 · 2 yrs

Led a marketing staff of six, including three scientists, to assess the market, competition and products to identify business opportunities. Identified $200 million in new business and developed implementation strategies. Identified new technology, product and market opportunities representing a 27% growth potential.

Director of Marketing Research

Tucker-Knapp Integrated Marketing Communications

1998 - 2000 · 2 yrs

Directed and conducted a wide range of projects for clients in food ingredient, healthcare, software, medical device, telecommunications, electronics, manufacturing, hand tools and various other industries. Sold marketing research services, increased billings by over 1300%. Identified and developed a new product opportunity for a client valued at $15 million.

Marketing Manager/Director of Marketing Information

National Safety Council

1986 - 1998 · 12 yrs

Managed a department that gathered information, developed strategies and marketed products. Conducted studies to direct the design of two products representing a $40 million sales potential. Identified opportunities and developed strategies for two new products that increased revenues by $18 million. Developed a branding strategy that increased customer awareness and market share.