Watcharaporn Boonlumlert

1. Shop Operations • Product listing, inventory management, category management • Join campaign, set flash sale, set coupon, set/adjust Ads. • Plan product/campaign launch (Product launch activities, Ads spend budget, Platform visibility/banner, FS Slot) • Writing and optimization of product titles, detail pages, selling points • Organize product FAQs and narrative creatives 2. Order management and After-sales Operations • Order Monitoring (Abnormal orders, Handling of unpaid, risk-controlled, etc.) • Operational review of Return/Refund/Cancel order • Monitoring of negative reviews, cause analysis • Summary of return/logistics issues and cooperation on platform dispute materials 3. Coordinate with platforms • Connect with KAM, conduct daily relationship building and maintenance • Actively apply for resource support: event slots, traffic, subsidies, and exposure positions • Shop privilege activation, special feature whitelisting, and permission application • Synchronization and implementation of platform policies, new regulations, and event information 4. Affiliate Marketing & KOL/MCN • Set %Commission, adjustment, and activity commission declaration • Connect with Shopee KOL and MCN to negotiate cooperation • Alliance Advertising Effect Tracking, Data Review, and Commission ROI Optimization 5. Data, Compliance, Logistics • Shopee daily data monitoring, sales boost analysis, and optimization of slow run-rate products • Activity effectiveness review, weekly/daily report compilation • Product compliance, qualification review, and risk control • Logistics setup, coordination on shipping/pickup/lost item and damage issues

• Coordinate with KAM of each platform (Shopee | TikTok) manage to achieve the conditions for joining each campaign • Summarize and compare daily, campaign period, and monthly run rate | performance data • Collect Competitor data on campaign period and compare data • Prepare monthly product forecasts. • Coordinate with internal teams: Marketing (NPD | Product KSP), Livestreaming (Frame Live | Promotion | Activities), Video Editing (Content, Products in Videos, Video Posting Plan), and Graphics (PDP Images | Store Decoration) • Manage shops, create SKU, set promotion price, set Ads., create broadcast, decorate the shop, adjust stock, register to join campaign • Estimate the budget for recruiting creators(KOLs | KOCs). Recruit creators according to the brand's conditions. Coordinate with internal team for delivery sample to creators • Follow up on creators’ performance

• Coordinate with graphic designer about Lay out area design, POSM (Promotion, NPD, etc.). • Coordinate with suppliers for production and installation, create an installation plan. • Follow up / Create the permit documents for installation in the department store. • Plan the distribution of POSM and DEMO to the branch to be consistent with the schedules of each activity. Coordinate with warehouses for product distribution. • Plan the transportation of equipment (POP, POSM, DEMO) to the event. Coordinate and carry out the storage of equipment used for display at events. • Reviewing budgets and schedules. Follow up / coordinate with the accounting department and suppliers about financial documents (Quotation/Invoice/Receipt/Withholding tax document (if any)). • Summarize monthly expense report.

• Create activities and coordinate with E-commerce Platform (Shopee | Lazada | TikTok) - Coordinate with KAM of each platform to join the campaign - Operate to achieve the conditions for joining each campaign of each platform • Coordinate with KOLs to promote the store and the product - Estimate the budget for the operation of procuring KOLs for livestream - Procure KOLs and coordinate with KOLs to live for the brand - Operate to achieve the conditions for joining and Set %AMS (%commission) for each KOL • Collect Competitor data on the campaign day and compare the data • Manage stores, create SKU, set promotion price, create broadcast

• Provided administrative and clerical support including Facilitating interdepartmental communication, managing schedules, and maintaining a digital filing system. • Write a plan, and workflow and set project timelines for each month. To be used for coordination both within and outside the organization. Coordinate with each department in implementing the business plan. Support the sales team (Sell in, Sell out, and Sell-through). Support the BTL Team to cooperate with the Distributor warehouse. (Free gifts, etc.) • Analyzed sales-related data to predict future sales and concomitant stock requirements. (Product run rate, DOS, etc.) (Daily, weekly, Monthly) • Collect and review documents for use in calculating the budget for each project. Allocate and control the budget of each project. • Issued and follow up on financial documents for use in operations with Headquarters such as PO, Invoices, tax invoices, receipts, etc. Coordinate and carry out financial documents with Headquarters to make payments to distributors for each project. • Coordinate with the After Sale Team and Headquarters in the event of product damage during delivery from China into the Distributor warehouse.

• Collect, and analyze customer survey questionnaires and prepare reports. • Analyzed sales-related data to predict future sales revenue, based on the brand shop's e-commerce platform data. • Monitor the competition of Mobile store products on the e-commerce platform and input the details in the software for regular tracking. • Translate and edit product information on landing pages by using Adobe Photoshop and Adobe XD to meet HQ standards before posting on Facebook pages and e-commerce platforms. • Acquired training in basic digital marketing, Facebook marketing, basic Search Engine Optimization (SEO), and building backlinks for SEO.