Wassim El-Metwally, DBA
Chief Strategy & Sustainability Officer - Al Baraka Bank Egypt @ Al Baraka Bank Egypt
About
A Strategic Executive Leader with 25 years of experience with a proven record of achievements in Strategic Planning, Business Development, Culture Change. A change agent for every strategic role in the banking industry among Retail, Branches, SME, Merge & Acquisitions, Sales, Business Sustainability & Transformation. His massive exposure to leadership positions had gave him the opportunity to prove his unique talent in building strategies, business plans and building highly effective teams. Currently, he is the senior executive who is responsible for developing and implementing the strategic direction with a very ambitious growth plan for AlBaraka Bank. Also, he is a Part Time Professor for Business & Economics at MIU. Wassim used to be the Director of Strategy & Change Management in Banque Misr, whereas he was the ultimate responsible of the strategic growth for BM by developing and implementing the strategy of the bank and aligning the performance indicators with the strategic vision. In conjunction with, supporting in leading the transformation journey among different work-streams. His success to develop and implement highly ambitious growth strategy for BM led to a huge strategic change for the bank’s position in the market (organically & inorganically). On the other hand, he was appointed to lead the Sustainability agenda that crowned by creating and owning a key strategic relationship with the United Nations. Moreover, he was appointed to head Business Development for MSMEs in BM for running the ultimate solutions, and developing the entire propositions for those segments to support entrepreneurship and promote financial inclusion. Wassim used to be the Head of Strategic Planning & Business Development for Barclays Bank Egypt with regional role responsibilities across Africa, before that he used to be a Branch Head in Barclays network. Wassim is a DBA candidate with expected graduation date of 2025 from the German University in Cairo. He was awarded his MBA degree from the GUC with three majors (Finance, Marketing & International Business with solid foundation in Strategic Management) and a specialized dissertation in International Finance with proven track record in Business Economics and Macro-environment analysis. Moreover, he is a Certified Instructor & professional trainer at many renowned, training, education and developmental institutions. Wassim also is playing a critical role in the development of the banking and economic sectors as he is a member of American Chamber of Commerce, Egyptian Junior Businessmen Association.
Egypt
Cairo
Higher Education
Strategic Services, Government Relations, Executive Management, Development Finance, Client Relations, Client Coverage, Financial Analysis, Business Analysis, Analytical Skills, Strategic Partnerships, Strategic Leadership, People Management, Management, Business Planning, Banking, Retail Banking, Leadership, Strategy, Business Strategy, Business Process
Experience

Chief Strategy & Sustainability Officer - Al Baraka Bank Egypt
Cairo, Egypt
Wassim is the ultimate responsible for providing the strategic direction for AlBaraka Bank Egypt by formulate, develop, own and manage the overall bank’s strategy and to support the CEO of setting the strategic direction of the bank and achieving its strategic objectives. And to work closely with the CEO to align the full AlBaraka team around the strategic objectives of the Bank, ensuring that all efforts are delivering consistently against these objectives. • Evaluate market forecast and long-term trends, collect competitive intelligence, drive cross-functional business processes, and maintain business model innovation • To enhance and develop AlBaraka Bank Egypt external profile, its influence and impact. This will be achieved through credible and persuasive communication of the bank's strategic ambition to key audiences and policy-makers - Establish a class A Corporate Project Management Office to lead the change and transformation of the bank and to facilitate achieving and implementing the key projects that were curved out from the overall strategy of the bank. - Build the vision and blueprint development of the Corporate PMO that will lead the change of the bank - Test the readiness and the change impact of any new project and its relevance to the strategic direction of the bank - Ensuring a full alignment between the PMO log and the overall strategy of the bank - Leading a key newly role of building and implementing a clear Sustainability strategy of the bank that’s fully aligned and integrate with the CBE’s direction and requirements - Help the bank to ensure that the business practices are economically, environmentally, and socially sustainable. Develop, manage, and monitor the bank’s sustainability strategy, and being responsible for improving the organization’s environmental, social, and economic impact - Analyse Bank’s policies and processes to identify areas to which improvements can be made in accordance with strategy commitment to sustainability

Head of Strategy & Change Management.
Cairo Governorate, Egypt
I am the executive responsible for developing, formulating, communicating, executing, and sustaining Bank Misr Strategy. As I am responsible for leading, setting and creating strategic goals and directions for the second big player in the market. I own and manage the Bank Misr strategy from end to end including the development of the strategic objectives in conjunction with the Board and Central Bank of Egypt, formulate the strategic pillars, determine the goals and strategic directions for the bank. In addition to, managing the long term planning process thorough underpinning the business strategy, monitor the progression of the business against strategic plans and competition to ensure that the business continues to progress against medium term goals and relative to competition. I am also playing a key strategic role in leading the change in Bank Misr through implementing new key strategic initiatives and very solid innovation and transformation roadmap that will transform the business processes, systems, technology and customer experience. Moreover, I have created a newly strategic role for Bank Misr to play with in the sustainable development arena by introducing a full strategy for Sustainable Finance that crowned by a full strategic partnership with the United Nations.

Head of Small & Medium Enterprises Business Development - General Manager
Downtown, Cairo , Egypt
I am responsible for running the ultimate solutions, strategic alliances, partnerships, enhancing the process and developing the entire propositions for these strategic segments with critical role in supporting entrepreneurship and promoting financial inclusion.

VP- Head of Strategic Planning and Business Development
Barclays Bank Egypt Head Office,Cairo - Egypt
I am responsible for providing the strategic direction for BBE, own and manage Egypt's Strategy, contribute to the development of the strategic objectives of Barclays Bank Egypt in conjunction with the CEC, Business Functions, Clusters and Group management, manage the medium and long term planning process, ensuring that there is a coordinated and thorough plan underpinning the business strategy, monitor the progression of the business against strategic plans and competition to ensure that the business continues to progress against medium term goals and relative to competition, monitor and forecast Egypt's economic and political performance, assist the Managing Director in all Banking areas with creation of the long term strategy, BBE direction and roadmap, support in development and assessment of expansion opportunities. In addition to, represent the MD by managing vendor/partner work on innovation projects, creating strategic documents for use with CEC, e.g., reports, presentations, communications, project tracking and reporting and represent MD's office in a variety of capacities internally and externally, including responding to Barclays Africa & Barclyas PLC inquiries, assembling and leading ad hoc special project teams, and at times serving as a central point of contact for the team, assign tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.

Senior Manager Strategic Planning and Business Development
Barclays Bank Egypt
Support senior leadership team and Country Executive Committee of BBE by being responsible for providing strategic leadership and direction. In addition to, manage the execution of strategic initiatives, development and assessment of expansion opportunities. Moreover, provide support and strategic insight by coordinating with product groups and ensuring that we have the necessary resources in place. Likewise, contribute to the development of the strategic objectives of BBE in conjunction with the CEC, SBU, Cluster and Group Management.

Branch Manager- Retail Banking
Egypt
Deliver exceptional retail business performance through powerful leadership of my branch. Responsible for the overall performance of the branch, and achieving specific sales, service and operational rigor targets through the following; Providing Powerful Leadership Build, develop and motivate a high performing team committed to achieving success through each other Ensure that my team members are developed to achieve their maximum potential whilst coaching them to build their awareness of their strengths/development needs Support the Senior Retail Manager in the management of the cluster retail plan Assist in recruiting to fill manpower gaps Driving Business Direction Bring to life the Barclays mission, brand and strategy to your people Plan and implement the Barclays retail strategy for the branch through the achievement of a balanced score card approach Employee satisfaction Customer experience Sales growth and income contribution Cost performance Risk and rigor management Team-working Working with the Retail Branch Team to deliver exceptional business performance Responsible for performance management either directly or indirectly for all retail staff in the branch Provide cover for other Retail Managers and members of own team Work with other Retail Managers in the cluster as a team Deputize for the Senior Retail Manager as required

BBE Sales & Customer Service Manager. Retail Banking
Egypt
Manage the Retail business performance, through the provision of efficient business management. And receive customer complaints, record them and take all reasonable steps to resolve them in the eyes of our customers through working with the team to achieve sales & service through business development activities, effective banking hall management and providing feedback to the team, in addition to, being responsible for my team targets

Investment Promotion Manager
Ministry of Investment. General Authority for Investment
Egypt
Attracting the maximum number of FDI (Foreign Direct Investment) to Egypt and servicing the business community in Egypt by providing marketing information and problem solving service to local and foreign investors, through the following activities; Supervise and monitor the activities of the promotion team members (consists of 14 members) to ensure achieving their targets inside their regions in contacting investors, setting appointments and setting site visits to Egypt to reach maximum closed investment deals per month, Prepare data collection, comparative studies and analytical reports regarding various investment fields in Egypt such as (economic, industry, company's research and drafting of marketing documents), Provide a wide range of services, including general financial advice, mergers, acquisitions, privatizations, strategic partnerships / joint ventures, capital raises, structure advice, and business development solutions to the investors, and Develop management presentations and participating in the all promotional meetings with the minister and the Chairman

Bancassurance Area Co-ordinator
Egypt
Manage, organize, assist and coach branches staff in the (Egyptian American Bank) in their marketing efforts to sell life assurance products. Identically to help them to find the best ways to promote Bancassurance (within a defined group of branches) so that each branch can achieve and exceed its insurance target.

Insurance Specialist
Allianz Egypt
Egypt
Being fully responsible for 2 branches in (Bank Misr) for monitoring its staff performance to achieve our sales targets through monitor branch insurance sales activity, analyze performance and identify areas and methods to improve performance.
Education

Finance, International Business, Marketing and Strategic Managment
A Master of Business Administration degree with 3 majors (Finance, Marketing and International Business with basic foundation in Strategic Management) and a specialized dissertation in International Finance (empirical case study of Egypt).
Wassim El-Metwally, DBA's Contact Information
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