Waseem Ehsan

● Successfully managed product experience cycle: planned and conducted user research; UX design based on the results; delivered information architecture, personas, storyboards, task flow and scenarios, wireframe mock-ups and on-brand high-fidelity visual designs in an Agile product development process. ● Utilized Figma for prototyping/wireframing and for demoing concepts and designs to key stakeholders. ● Built interactive prototypes using HTML, CSS, JavaScript, React, Git, and more. ● Applied qualitative and quantitative UX research methods for actionable insights and understanding of design output. ● Conducted and/or coordinated design walkthroughs, design feedback sessions and usability testing to validate proposed design solutions with stakeholders and end users. ● Usability and accessibility for end users: Developing user personas to help ensure that user research is considered throughout each step of the design process. ● Provided persuasive, user-centered insight into team deliverables based on data, best practices and research, ensuring the customer experience is prioritized throughout the life of the project. ● Spearheaded in creative design sprints to meet the business needs. ● Advocated for accessibility, usability engineering, and best practices in all areas of design within the company. • Oversite on all IT operations, including planning/upgrading/capacity/vision of the entire technology infrastructure • Successfully led cross-functional creative teams, IT environment, managing IT staff, contractors, vendors, service contracts, software licensing, hardware warranties, DNS records, and budgets • Delivered a stable IT environment, architecting the network and all IT projects, including the acquisition of IT hardware (printers, network, servers, computers, mobile devices, etc.) and managing all vendor relationships • Supported the sales environment by delivering IT infrastructure (trade shows, demos, on-site technical support)

• Maintained regular and on-going communication with Elite Rewards executives, sales team, admins and clients • Created the critical path for new projects • Established a cyber security plan and guidelines for remote staff • Made accurate estimates for new projects and monitored actual budget and resources • Maintained applications by setting and enforcing standards and controls • Troubleshoot problems i.e. Applications, servers, orders, reports etc. • Checked vendors, catalogs and daily reports to ensure the accuracy of systems and applications • Handed and managed last-minute issues/tasks and changes, including emergency requests • Supervised an offshore IT team of 30 people and provided on-going support on their day-to-day work and needs

● Developed wireframes, created user flows, journey maps, sitemaps, empathy maps, user stories, personas, and all other UX and communication artifacts based on high-level business requirements. ● Designed UX and UI for beautiful and highly functional experiences including storytelling, personas, process flows, sitemaps, prototypes, and interactions; created design assets including user scenarios, user ecosystem diagrams, competitor analysis, and wireframes that brought simplicity and user-friendliness to complex design roadblocks. ● Managed and developed web applications based on their CMS Systems (Alfresco and Joomla). ● Implemented prototype with Axure and later developed fully-interactive HTML rapid prototype and click-through which were used for client presentations, mock-ups, as well as user-testing studies. ● Successfully collaborated with teams composed of Product Managers, visual designers, Front-end Developers, Back-end Developers, and QA Analysts in a product development process that is primarily an agile/scrum environment.

Experiences: PHP, MySQL, ASP .NET, SQL Server, AJAX, HTML5, HTML4, CSS3, CSS2, JavaScript and jQuery. ● Designed and developed various web applications, Requirement gathering, Design ER model, Prepare software test cases and perform the execution. ● Developed ER Model. ● Successfully completed development tasks. ● Effectively communicated with the clients. ● Performed test cases. ● Execute test cases and prepare summary reports. ● Prepared user guides and cook books. ● Arranged activities for knowledge sharing. ● Extensive experience in Web designing.