Waseem Bacha

Lead the overall e-commerce strategy and operations of Premium Star Trading FZE LLC, overseeing sales, marketing, and logistics across platforms such as Amazon and Noon. Build and manage a profitable online business model — from product selection and supplier negotiation to pricing, marketing, and sales execution. Develop and execute high-performing advertising campaigns (PPC, sponsored listings, and keyword optimization) to increase visibility and maximize ROI. Conduct market and competitor analysis to identify new opportunities, optimize pricing, and maintain a competitive position in the UAE marketplace. Manage inventory planning, packaging standards, and fulfillment processes to ensure smooth and timely product delivery. Optimize product listings through effective SEO, content writing, and visual presentation to enhance traffic and conversions. Monitor key performance indicators (KPIs) including daily sales, conversion rate, ad spend efficiency, and profit margins for continuous improvement. Collaborate directly with factories and suppliers to ensure consistent product quality, cost control, and on-time production. Lead brand development initiatives — from product branding and packaging design to customer engagement and retention strategies. Continuously explore new product lines and expansion opportunities to strengthen the company’s online presence and long-term growth.