Warinya Uthaipatana

Ecommerce Manager (Thailand & Philippines) @ Mama's Choice

About

I work in e-commerce and marketplace operations, managing commercial performance across Thailand and the Philippines. I focus on driving growth through structured planning, data analysis, and building scalable systems that improve efficiency and decision-making. My experience includes campaign strategy, sales forecasting, pricing, and developing reporting dashboards to support business performance. In my current role, I manage marketplace strategy across platforms and have contributed to ~30% YoY growth in the Philippines market through campaign optimization and traffic scaling. I enjoy working cross-functionally to simplify processes, improve execution, and build more effective ways of working across teams.

Country

Thailand

City

Bangkok

Industry

Consumer Goods

Skill

Business Process Improvement, Stakeholder Management, Marketplace Management, Data Analysis, Sales Forecasting, Revenue & Profit Growth, E-commerce Management, Commercial Strategy, Business Operations

Experience

Ecommerce Manager (Thailand & Philippines)

Mama's Choice

2025-2 - Present · 1 yr 8 mos

Bangkok City, Thailand

Leading marketplace performance and commercial strategy across Thailand and the Philippines. Growth & Commercial Management - Led marketplace revenue strategy and campaign execution across platforms - Balanced growth and efficiency through structured budget allocation and ROI control - Strengthened pricing strategy to improve competitiveness and margin balance Operational & Process Transformation - Redesigned campaign planning timelines to reduce reactive execution - Improved data accuracy and reporting visibility for faster decision-making - Built internal tracking systems to enhance transparency and decision-making - Maintained seller health governance and ensured operational SLA stability

E-Commerce Associate

Mama's Choice

2022-6 - 2025-2 · 2 yrs 9 mos

Thailand

- Managed daily operations across Shopee, Lazada, and social commerce channels - Supported campaign planning and ad execution across e-commerce platforms - Created and optimized product listings, vouchers, and campaign participation - Analyzed sales performance to identify growth opportunities - Coordinated with platform KAMs and internal teams to ensure smooth execution - Assisted in marketing asset preparation and product setup

English Teacher

Udonsensory School

2020-12 - 2022-3 · 1 yr 4 mos

Udon Thani, Thailand

- Manage and ensure the production of the school announcement videos and live activity on Facebook - Set and organize internal development course for the organization - Ensuring the flow of communication between Thai and foreign teachers