Warinthorn Thanuthammanont

- Explore and monitor market trends and identify new market opportunities - Identify product concept, positioning, packaging, pricing, and targeting customers - Define brand narrative message, communicate brand personality and deliver product value internally - Initiate projects, create a brand launch roadmap and manage timelines for new products launches - Forecast product demand and regular supervision of level of on hand stock - Responsible for reviewing brand performance and improving the quality of existing products - Create marketing materials and sales tools - Manage brand communication, collaborate with the marcoms team in delivering key message communicated to externals - Lead the communication of required technical knowledge and internal sales training, ensuring effective communication with customers - Perform as a key person for all requests relate to products and collaborate internally in addressing any issues

- Identify business opportunities, assign new leads and rearrange existing customers focusing on QSR / chains clients - Lead barter program to build the relationship with QSR / chains clients and leverage Segafredo brand image - Analyze BEP and initiate the marketing support, marketing materials and activities - Support QSR team for the project coordination - Monitor the market/ trends and upcoming changes to make the recommendations on how to create new opportunities

- Analyze the market and competitors - Create product concept, cooperate with R&D and outsources to develop product prototypes, and manage timelines to launch new products - Initiate packaging ideas, Coordinate with outsources for packaging design and production - Set up price structure, analyze P&L, and forecast sales by channel - Deliver new product value to internal teams, support sales teams on product knowledge and proposals - Create marketing plans including promotion, activities under provided budget - Create marketing support such as key visual for online promotion, activities, and events

- Develop new products, collaborate with marketing team - Propose new sources of raw materials to improve product quality, reduce production costs - Improve the production process, working with production department - Update beverage market and consumer trends