Warda Kimaro

Leading Marketing, Corporate Affairs and Sustainability unit. Provide strategic guidance on reputation, define and execute integrated marketing, communications, digital, sponsorship, research, CSR and Sustainability initiatives.

Lead the development and execution of Vodacom’s marketing and communications strategies, ensuring alignment with corporate goals and brand values. Spearheaded brand positioning and advertising campaigns, increasing brand visibility and consumer engagement across multiple channels. Manage strategic partnerships and sponsorships, including key collaborations with corporate and external stakeholders. Drive internal communications initiatives to enhance employee engagement and organizational culture Achievement: In 2022, launched the first 5G use case in Tanzania with a 2-way hologram. The launch was succeeded with a viral campaign dubbed #YaKwanzaTanzania which included 2 competing radio breakfast shows being aired on the launch event at the same time. The campaign drove huge PR value both for the company and Tanzania as well as excitement amongst consumers. Developed Vodacom’s Face of Reward to drive brand engagement and is a recognizable brand asset for 3 years now. Oversaw launch of national campaign that drove acquisition and grew market share and has won CEO awards both locally and at Group level.

Managed brand strategy and channel development, including ownership of innovation processes and the execution of trade marketing campaigns. Worked closely with sales and marketing teams to ensure alignment between strategic plans and sales performance Achievement: Led a comprehensive brand refresh in 2020, launching a locally tailored campaign that increased brand equity by 3 points. Initiated a channel strategy that boosted sales volume by 12% year-on-year

Led a national marketing team to execute data-driven, integrated commercial strategies that drove brand growth. Managed brand P&L, ensuring profitability through effective marketing spend and campaign execution. Developed and implemented promotional strategies that improved brand health and market share. Achievements: Successfully reversed a double-digit volume decline for a Pan-African beer brand, achieving a turnaround within 12 months. Orchestrated the highly successful Kilimanjaro Marathon 2019, attracting 12,000+ attendees and generating significant PR value (1.16 million social media reach).

Developed portfolio growth strategies and led innovation projects that enhanced the brand’s market presence. Managed cross-country projects and led brand planning cycles to ensure successful execution of regional campaigns. Achievement: Delivered a 5% improvement in the P&L by successfully managing the innovation portfolio and launching new market-leading products

Led the marketing strategy for three key business segments: Affordable Beer, TABs, and Wines & Spirits. Utilized data insights to refine product positioning and ensure the successful launch of new products Achievement: Recovered a spirit brand that had lost 60% of its volume post-sachet ban in 2017, growing the brand by 41% within one year.

Managed a portfolio of spirits and wines, overseeing brand development, innovation, and go-to-market strategies. Led the execution of marketing campaigns, from product conception to trade launch, ensuring maximum impact. Achievement: Repositioned leading brandy and launched not only the first local flavored cream liqueur in Tanzania but a rose wine as well with record sales in the first 3 years

Executed marketing strategies for Coca-Cola’s portfolio, including high-profile events and activations. Managed cross-functional teams to drive consistent brand messaging across various media platforms. Achievement: Led the execution of the 2013 FIFA World Cup Trophy Tour in Tanzania, generating double-digit PR value and extensive media coverage

Supported corporate communications, trade relations, and event management for the brand. Assisted in procurement and office operations, ensuring smooth day-to-day business functions

Core Modules: Marketing , Financial Management, Strategic Management, Personal Finance, Human Resource Management, International Financial Reporting Analysis, Critical Management Thinking,