Wararak Thachan

Wararak Thachan

Senior Manager @ Industrial Electrical Co.,Ltd.

About

Enterprise software professional with 15+ years of experience and 9 years of leadership in helping manufacturing companies accelerate digital transformation through enterprise software, industrial automation, Smart Factory, Industrial IoT (IIoT), and industrial instrumentation. Experienced in leading sales teams, developing strategic enterprise accounts, collaborating with C-level executives, manufacturing leaders, engineering teams, system integrators, and technology partners to deliver business outcomes through technology. Strong background in enterprise software, solution consulting, strategic account management, stakeholder engagement, building long-term customer relationships, and cross-functional collaboration across manufacturing industries including Food & Beverage, Household Personal Care, Pharmaceutical, Automotive, Semiconductor, Electronics, Home Appliance, and Industrial Manufacturing.

Country

Thailand

City

Bangkok

Industry

Information Technology & Services

Skill

Key Account Acquisition & Retention, Total Account Management, การตลาด, การพูดในที่สาธารณะ, Sales, Sales Management, Sales Presentations, Customer Relationship Management (CRM), Account Management, New Opportunities, Solution Selling, Automotive, Food & Beverage, Auto Parts, Pharmaceutics, Electronics, Customer Service, Management, Leadership, Team Leadership

Experience

Industrial Electrical Co.,Ltd.

Senior Manager

Industrial Electrical Co.,Ltd.

LinkedIn
2025-11 - 2026-6 · 8 mos

กรุงเทพมหานคร, ประเทศไทย

Authorized Distributor: Fluke, HIOKI Managed People: 13 persons (sales, technical, marketing and admin) Focused Customers: Automotive | EV | Electronics | Semiconductor | Power Plant | Utilities | Education | Partners Key Highlights • Led and developed cross-functional team (sales, application, marketing) to deliver annual revenue target. • Developed business opportunities with PEA for electrical testing instruments, including power quality analyzers, and collaborated with partners involved in PEA and MEA projects. • Re-established relationship with key trading partners whose purchases had shifted to competitors, reopening business opportunities while actively promoting new product brand in portfolio. • Developed a key trading partner from quotation-based sales into a proactive industrial channel focused on identifying new manufacturing opportunities. • Initiated a new business opportunity in the EV education market by enabling an existing channel partner to incorporate the company's measurement instruments into an EV testing package for university applications

Confidential Client

Independent Sales Consultant

Confidential Client

LinkedIn
2024-10 - 2025-10 · 1 yr 1 mo

กรุงเทพมหานคร

Key focus business/services area: MES | APC (Advanced Process Control)   Key responsibilities: • Supported industrial customers and system integrators in identifying Smart Factory, Industrial IoT, MES and Digital Transformation opportunities. • Advised customers on manufacturing digitalization initiatives, solution positioning and business development strategies. • Collaborated with technology partners and system integrators to develop customer-centric solutions and accelerate opportunity development.   Key Highlights: • Established the first MES opportunity for a newly formed system integrator and successfully developed the first non-Oil & Gas for APC opportunity (5 MTHB), creating new business opportunity from zero.

Yokogawa

Regional Business Development Manager - Digital Transformation Platform

Yokogawa

LinkedIn
2023-5 - 2024-4 · 1 yr

ประเทศไทย

Key focus business/services area: • Industrial IoT (IIoT) Cloud Platform (Microsoft Azure-based) supporting Visualization | Analytics and AI/ML in use cases e.g., Asset Performance Management (APM) | Predictive Maintenance | Anomaly Detection | Energy Management | Sustainability/Decarbonization | Renewable Energy (Solar) | Smart Building | Smart City. Key Highlights: • Designed and implemented a go-to-market strategy integrating Industrial IoT platforms with Yokogawa's hardware portfolio, enabling cross-business collaboration across hardware business units and country sales teams. • Redefined solution positioning from standalone IIoT platforms to integrated Digital Transformation offerings combining software, engineering services and industrial connectivity.

Schneider Electric

Software Sales Manager

Schneider Electric

LinkedIn
2023-1 - 2023-4 · 4 mos

กรุงเทพมหานคร, ประเทศไทย

Software in portfolio: • AVEVA (Industrial Software for Digital Transformation) • RIB (5D BIM Construction Project Management Software) • Planon (Real Estate and Facility Management Software) • ETAP (Design, Analysis, Monitoring, Control and Automation Software for Electrical Power System) • IGE+XAO (Electrical CAD and PLM/Product Lifecycle Management Software) • Schneider Level 3 software Key responsibilities: • Drove growth of industrial software solutions (MES, Historian, IoT platforms) across manufacturing industries. • Positioned MES, Historian and Industrial IoT solutions to support manufacturing digitalization and operational visibility initiatives. • Developed new market segments e.g. automotive, auto-part for digital transformation initiatives. • Managed full sales cycle from prospecting, technical presentation, proposal development to deal closure. Key Highlights: • Established Schneider’s first AVEVA software system integrator ecosystem in Thailand and secured the first digital transformation project through the partner network. • Won AVEVA Historian and System Platform at a strategic multinational customer (Syngenta Crop Protection) after years of unsuccessful pursuit by AVEVA, supporting the customer’s digital transformation roadmap.

Schneider Electric

Software Sales Specialist

Schneider Electric

LinkedIn
2022-7 - 2022-12 · 6 mos

กรุงเทพมหานคร, ประเทศไทย

Focus on: Digitalization | Digital Transformation | Smart Factory | Industry 4.0 project in any Industries Focused product: OSI Soft (PI Historian), L3 level software (with ERP integration) and IOT solution (on cloud or on premise, subscription offer) e.g. Data Hub/Data Lake, OEE, MES, Advanced Planning and Scheduling, Augmented Reality, Recipe Management, Batch Management, Machine Track and Monitoring. Develop software business in new segment (Automotive/Auto Parts)

Rockwell Automation

Senior Account Manager

Rockwell Automation

LinkedIn
2018-11 - 2022-7 · 3 yrs 9 mos

Bangkok Metropolitan Area, Thailand

Focused Industries: Food&Beverage | Household Personal Care | Pharmaceutical | Life Science Key responsibilities: • Managed key global accounts including Nestlé, Unilever, Mondelez, PepsiCo, 3M, Heineken and Kimberly-Clark. • Drove solution sales across industrial automation and digital transformation (MES, IIoT, Cybersecurity, APC). • Supported Connected Enterprise initiatives involving industrial networking, cybersecurity and production visibility solutions. • Led customer engagement from problem identification to solution positioning and deal closure. Key Highlights: • Achieved 122% of annual sales target, consistently exceeding performance expectations. • Won new OEE Software (scalable MES, on premise, perpetual) 1st order in SEA from Unilever, got SEA THE CONNECTED ENTERPRISE AWARD FY2019. • Won new CMMS (Computerized Maintenance Management System, on cloud, subscription 5 years contract) Software 1st order in SEA/2nd order in APAC from Siam Bioscience (AstraZeneca Covid Vaccine manufacturer), got long term incentive grant from leadership team. • Expanded the existing strategic account (Nestlé) through multiple first-of-a-kind digital and automation projects, including Thailand's first VSD low harmonic deployment and Nestlé Worldwide's first online vibration monitoring project. • Expanded services within an existing strategic account (Mead Johnson Nutrition) by winning Thailand's first Network Assessment project for the CPG industry. • New Industry (Pharmaceutical) Initiative: Created solid first solution opportunity from zero within 3 months. • Expanded strategic enterprise accounts including Nestlé, Unilever by developing local business opportunities beyond global initiatives. Recognition: SEA THE CONNECTED ENTERPRISE AWARD FY2019

Siemens

Spare Parts Manager

Siemens

LinkedIn
2018-7 - 2018-10 · 4 mos

กรุงเทพมหานคร

Managed People: 2 persons Key responsibilities: • Led spare parts sales operations and supported customers in technical clarification. • Worked closely with factory automation customers and internal stakeholders to support lifecycle service business and customer retention. • Collaborated with regional and global Siemens teams to support industrial customers and improve customer satisfaction. • Maintained relationships with key customers to support repeat business.   Key Highlights: • Improved team win rate from ~40% to over 80% within 4 months.

Plusmax automation

Sales Manager

Plusmax automation

LinkedIn
2017-8 - 2018-5 · 10 mos

กรุงเทพมหานคร, ประเทศไทย

Key products: Mitsubishi Automation | Yaskawa Robot Focused Customer: Machine Maker | Automotive | Electronics | Semiconductor | Electrical Home Appliance Manufacturer Managed People: 5 persons. Key responsibilities: • Led sales team and developed new business opportunities in industrial automation and robotics solutions. • Built key accounts and supported team in project development and deal closure. • Coached team members to improve sales performance and project execution.   Key Highlights: • Drove team revenue from zero to 80% of target in 10 months. • Secured 1st order of new product: Yaskawa Robot 3 sets at Global-Thaixon Precision.

Industrial Electrical Co.,Ltd.

Sales Manager

Industrial Electrical Co.,Ltd.

LinkedIn
2009-10 - 2017-7 · 7 yrs 10 mos

กรุงเทพมหานคร, ประเทศไทย

Key products: Electrical and Mechanical Measuring Instrument Focused Customers: Automotive | Tire | Auto part | Electronics | Semiconductor | Home Appliance Manufacturer | Utilities (PEA, MEA, EGAT) | Education Managed People: 5 sales Key responsibilities: • Developed new accounts and expanded existing customer base across industrial sectors. • Managed sales team and supported key project development and execution. • Identified customer needs and delivered solution-based selling approach. • Consistently achieved both individual and team sales targets. • Successfully introduced new products and expanded adoption in key accounts. Key Highlights: • Won a major new product order for LitePoint WiFi Tester from Canon Hi-Tech. • Built new key accounts including Daikin Industries, EKK Eagle and IHI Turbo. • Expanded existing accounts including Daikin Industries, Mitsubishi Electric Consumer Products, Mitsubishi Heavy Industries Mahajak Air Conditioner (MACO) and Siam NSK Steering Systems through securing new product orders (EMC Noise Simulator, XY Process Monitoring System). • Consistently secured major orders from strategic accounts including Daikin Industries, Mitsubishi Group, Denso Group, Honda Group and Toyota Group. • Secured new product orders (Vibration Simulator, Servo Press, XY Process Monitoring System) from new accounts including Autoliv, EKK Eagle, IHI Turbo (4 sets) and Asahi Tec Aluminum

BUCHI Laboratory Equipment

Sales Engineer

BUCHI Laboratory Equipment

LinkedIn
2008-1 - 2009-9 · 1 yr 9 mos

Bangkok, Bangkok City, Thailand

Responsible in Private Company section Focused Industries: Food, Feed, Flour and Pharmaceutical

Education

Kasetsart University

Kasetsart University

LinkedIn

Inorganic Chemistry

2001-6 - 2005-6 · 4 yrs 1 mo
Mahidol University

Mahidol University

LinkedIn

Chemistry

1997-6 - 2001-6 · 4 yrs 1 mo

Wararak Thachan's Contact Information

Email

******@***.com

Phone

(**) *** ****

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