Wanyu L.
Global Head of Consumer Marketing @ Paysend
United Kingdom
London Area
Financial Services
Braze, CleverTap, Customer Engagement, Customer Journeys, Omni-Channel Marketing, Interpersonal Communication, Campaign Effectiveness, Emerging Trends, KPI Reporting, Objectives and Key Results (OKRs), Key Performance Indicators, Marketing Mix Modeling, Go To Market Strategy, Strategic Consulting, Consulting, ROI Optimization, Marketing Compliance, Product Road Mapping, Retention Strategies, Sponsorship Management
Experience
Global Head of Consumer Marketing
Paysend
London, England, United Kingdom
Paysend is a series B payment fintech with 8M+ customers globally, leading payment technology company, revolutionising the way move moves around.
Marketing & Growth Consultant
United Kingdom
Specialise in setting up business plan, guiding business toward success through tailored strategies, maximising ROI and ensuring adherence to marketing regulations across gaming, e-commerce and fintech industries
Head of Growth and Digital Marketing
Intouch Games Ltd
Digital Marketing Manager
Intouch Games Ltd
Continued leadership of an in-house digital marketing team. As a owner of in-house-developed CRM software, implemented automation process and real-time communication that significantly enhanced customer retention rate and lifetime value
Online Campaign Manager
Intouch Games Ltd
Managed and directed a yearly 8 figures budget, focusing on Performace Marketing and CRM marketing. Formulated strategies with hands-on execution across 6 brands with a focus to drive growth and revenue
Affiliate Marketing Executive
Intouch Games Ltd
Developed and executed strategic affiliate marketing programme with a 7 figures of yearly budget. Achieved YOY revenue growth in affiliate channel by more than 48% and reduced CPA by 31%
Education
University of Leeds
Msc Business Analytics and Decision Sciences
Business Analytics and Decision Sciences MSc Modules: • Effective Decision Making • Advanced Management Decision Making • Business Analytics and Decision Science • Forecasting and Advanced Business Analytics • Evidence Based Consultancy • Quantitative Analysis • Risk Perception and Communication
National Chung Hsing University
Wanyu L.'s Contact Information
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