Wanyi Huang, M.A.

- Built a B2B SaaS ecommerce photo editing website from scratch, planned website structure and incorporated SEO best practices, driving traffic to 1M in 6 months and 2M in 1 year (Similarweb); ranked #130 in Multimedia & Web Design Industry, with core feature pages achieving #1 SERP rankings and 1M+ monthly organic searches (GSC). - Independently researched, planned and executed a programmatic SEO project, attracting 50K+ unique visitors in 6 months; converted 20% to in-app users and improved user retention through funnel optimization. - Conducted A/B tests to optimize feature landing pages and new user onboarding, optimizing on-page experience and increasing funnel conversion rates. - Performed in-depth user research via interviews, surveys, and in-app behavioral data analyses, translating research insights into product improvements. Integrated third-party chatbot service to enhance user-oriented product strategies.

- Designed strategic email marketing campaigns based on user behavior data, maintained customer relationships using CRM platforms, and enhanced user onboarding processes to improve experience and adoption rates. - Drafted article outlines with research-based keywords, coordinated with freelance writers, and edited final drafts, generating 30k+ web traffic through blog posts in 5 months. - Provided product demonstrations to qualified leads, maintained lead forms across databases, and collected user feedback to inform product improvements. - Launched products on platforms like Product Hunt and G2, managed social media profiles (Twitter, LinkedIn), and collaborated with influencers, achieving 17x community growth and a 1000% increase in tweet impressions within 2 months.

- Drafted and refined preliminary discovery interview plan to understand US teenagers’ coping mechanism towards challenging situations, trained 10 interns to specify research goals in conducting effective user research. - Probed and incorporated standard iOS interaction design patterns, designed 3 prototypes for new functionalities, provided ongoing consultation and research data support for cross-functional teams and facilitated usability testing and further development. - Summarized interview and 400+ survey results and analyzed potential implications for product development, combined competitive analyses with congeneric products to improve existing functions and user experience.