Wannakorn Boonsap
Merchandise Manager @ GO WHOLESALE
About
Merchandise Manager with expertise in international procurement, supplier negotiation, and supply chain optimisation across food and household categories. Proven ability to drive cost efficiency, streamline inventory, and execute strategic sourcing plans to meet dynamic market demands. Skilled in supplier relationship management, cross-functional collaboration, and import operations.
Thailand
Bangkok Metropolitan Area
Retail
Halal, Quality Assurance, Vendor Management, Import Operations, Inventory Management, Negotiation, Team Leadership, Leadership, Market Analysis, International Business, Purchasing, Procurement, Change Management, Digital Marketing, Planograms, E-Commerce, Retail, Sourcing, Microsoft PowerPoint, Research and Development (R&D)
Experience

Merchandise Manager
Bangkok, Bangkok City, Thailand
- Led the end-to-end import strategy for fresh vegetables and mushrooms, aligning product sourcing with market trends and quality standards. - Oversaw cross-functional operations across sourcing, logistics, QA, and delivery to ensure smooth and timely product flow. - Negotiated competitive pricing and contract terms with international suppliers, achieving up to 10% cost savings. - Collaborated closely with sales and marketing teams to define pricing strategy and drive market positioning in the HORECA and B2B segments. - Improved inventory turnover by implementing stock aging analysis and optimizing replenishment cycles. - Fostered strong and reliable supplier partnerships to support business continuity and sustainable growth.

Associate Buyer
Thailand
- Supported sourcing and procurement of beverage products from both local and international suppliers, ensuring quality, availability, and competitive pricing. - Negotiated pricing, lead times, and delivery terms to reduce costs and improve procurement efficiency. - Increased gross profit margin of the juice category by 2% through cost analysis and strategic supplier negotiations. - Conducted market analysis and consumer insight research to identify new beverage trends and expand product assortment. - Collaborated with logistics and inventory teams to maintain optimal stock levels and ensure on-time delivery. - Assisted senior buyers in contract review, procurement budgeting, and vendor performance evaluation to support strategic purchasing decisions.

Sourcing Buyer
Bangkok, Bangkok City, Thailand
- Managed sourcing and procurement across Fresh Food, Household, and FMCG categories, working with both domestic and international suppliers to ensure quality, availability, and alignment with customer demand. - Negotiated pricing, delivery terms, and order volumes to optimize procurement costs and improve supplier performance. - Improved gross profit margin across key categories — 15% in Fresh Food, 8% in FMCG, and 3% in Household — through strategic trade term negotiations and cost structure analysis. - Resolved supplier service level issues and increased OTIF performance to 98.7%, ensuring consistent availability and minimizing stockouts. - Identified and introduced new product opportunities by analyzing market trends and evolving consumer needs. - Collaborated with logistics and warehouse teams to maintain efficient replenishment and timely distribution. - Built and nurtured long-term supplier partnerships, leading to greater supply chain stability and responsiveness.

Assistant Merchandising Manager
Bangkok City, Thailand
- Managed procurement of frozen vegetables and imported frozen products, ensuring quality and timely delivery across more than 20 refrigerated containers per week (~400 tons). - Negotiated pricing and trade terms with suppliers from China, Netherlands, USA, and Peru, securing competitive costs and long-term partnerships. - Monitored inventory using stock aging and sales forecasts to reduce overstocks and prevent stockouts. - Coordinated cold-chain logistics and import operations, including customs clearance for temperature-sensitive products. - Collaborated with marketing and sales teams to boost product visibility through in-store promotions and shelf planning. - Supported B2B sales efforts with key HORECA clients (hotels and restaurants), providing product consultation and pricing solutions tailored to client needs. - Worked cross-functionally on omni-channel initiatives, contributing to product integration for Makro Click platform and improving online-offline customer experience.

Quality Assurance Quality Control
INTEQC Group
Mueang Samut Sakhon, Samut Sakhon, Thailand
-Implemented QA processes to ensure the safety and compliance of animal feed products with industry and regulatory standards. -Performed inspections and laboratory testing on raw materials and finished goods in accordance with GMP, HACCP, and ISO protocols. -Investigated quality issues, coordinated with production teams, and ensured timely implementation of corrective actions. -Ensured adherence to food/feed safety regulations and internal quality assurance policies across the production line.
Wannakorn Boonsap's Contact Information
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