Wang Crase

Marketing Director @ Marni

About

Experienced Head of Marketing and Public Relations with a demonstrated history of working in the luxury goods and jewelry industry. Skilled in Sales, Event Management, Media Relations, Corporate Communications, and Marketing. Strong marketing professional graduated from 上海交通大学.

Country

China

City

Xuhui District

Industry

Apparel & Fashion

Skill

Public Relations, Media Relations, Social Media, 营销, 营销传播, 营销战略, 品牌认知度, 社交网路营销, 活动管理, 公共关系, 推销, 企业通讯, Brand Awareness

Experience

Marketing Director

Marni

2020-8 - Present · 6 yrs 2 mos

中国上海市

HEAD of Marketing and PR

Roger Vivier

2017-8 - 2020-7 · 3 yrs

中国上海市

Roger Vivier

Head of Marketing at GUCCI China Watch & Jewelry

Gucci

2015-11 - 2017-8 · 1 yr 10 mos

中国上海市

Marketing Manager ｜KENZO

LVMH Fashion Group - Greater China

2014-8 - 2015-9 · 1 yr 2 mos

中国上海市

Take the overall marketing functions and lead team. KENZO is the key focused brand, lead KENZO cafe campaign and Beijing flagship store opening, etc. Lead I.T Shanghai flagship store opening creative campaign, etc.

Marketing & PR manager

Clarks

2010-6 - 2014-10 · 4 yrs 5 mos

中国上海市

1. Take strong leadership role to develop overall brand strategy and finalize full year marketing plan 2. Develop media plan following HQ guideline and supervise agency for implementation 3. Initiate and Organize key marketing projects/ events to build up the brand awareness and enhance brand image 4. Propose, develop and execute national trade marketing program to strengthen trade confidence and to achieve sales target 5. Establish solid relationship with celebrities which plays an important ground for success of key marketing projects and ensure good ROI 6. Develop full year PR calendar and maintain very solid relationship with key media to ensure strong brand exposure 7. Negotiate favorable advertorial/sponsorship package with key media or partners 8. Plan, organize and implement of every season’s grand event involve nationwide press and trade 9. Control of marketing budget and report to HQ and GM on regular basis 10. Strong communication with external and internal

Account Manager

MSL (Global)

2005-1 - 2010-6 · 5 yrs 6 mos

Shanghai City, China

1. Service multi - area consumer clients, just like Reebok, crocs, ABSOLUT, Kraft, Marks & Spencer, Steinway etc. 2. Negotiate and harmonize with clients relations; 3. Build up solid media relationships especially with fashion and lifestyle titles; 4. Responsible for the PR plan and executive; 5. Pitch win the new client, such as Reebok, crocs, ABSOLUT, etc. 6. Organized and participated in several major events