Walter Faria

Membro do conselho de administração @ Martins

About

Walter has a comprehensive expertise in general management and organizational development in fast moving consumer goods companies (Colgate-Palmolive, Coca-Cola, Clorox J.Macedo and Danone) and with the largest wholesaler distribution company (Martins) in Brazil (a Family owned company). Walter holds Bachelors Degree in Business Administration from São Marcos University (1988). Extension in Economy from São Paulo University (1989). General Management Program from USA Center for Creative Leadership (2005). General Management CEO legacy from IMD & Fundação Dom Cabral (2016). Board of Directors Program from Fundação Dom Cabral (2020). Focused on results and implementing Strategic business planning, with e-commerce as a seamless customer centric. Integrating digital platform as an integrated essential initiative for B2B and B2C environment. Experiencia em Gestão de grandes organizações multinacionais e empresas familiares. Focado em resultados, implementando um Planejamento estratégico de negócios com road-map, definindo kpis com as iniciativas prioritárias. Buscando agregar valor na organização com revisão do Go-to-market, e do mapeamento de canais e categorias. Identificando em conjunto com as lideranças um plano de desenvolvimento organizacional com foco nos clientes e consumidores. Revendo os processos operacionais com abordagem PMO / PDCA / S&OP baseado na demanda e customer service. Ajustando as prioridades do JBP de Vendas, Logística, Marketing e Supply Chain. Resultados consistentes e sustentáveis com fundamentos no desenvolvimento contínuo e Gestão Pessoas. A plataforma com avaliação 360, plano carreira, competências e sucessão, baseado em performance e méritocracia. Implementação de estratégia omnichannel, com abordagem B2B e B2C integrada no plano digital do on-line & off-line (e-commerce integrado).

Country

Brazil

City

São Paulo

Industry

Consumer Goods

Skill

Estratégia empresarial, Negociação, Liderança de equipe, Desenvolvimento organizacional, Planejamento estratégico, Gestão de relacionamento com o cliente (CRM), Estratégias de marketing, Estratégia de marketing, Desenvolvimento empresarial, Estratégia, Gestão logística, Comércio eletrônico, Marketing, Planejamento empresarial, Bens de grande consumo, Gestão da cadeia de fornecimento, Gestão de marketing, Vendas, Desenvolvimento de produtos, Empreendedorismo

Experience

Membro do conselho de administração

Martins

2025-7 - Present · 1 yr 3 mos

Membro Conselho Administracao

Grupo Raymundo da Fonte

2025-3 - Present · 1 yr 7 mos

Membro Conselho Administração, Comitê Pessoas e Comitê Estratégia

Consultor / Conselheiro Independente

WD FARIA ASSESSORIA & CONSULTORIA

2020-7 - 2025-5 · 4 yrs 11 mos

São Paulo, Brasil

Membro do conselho

Braveo

2024-7 - 2025-4 · 10 mos

São Paulo, Brasil

Conselheiro de Administração

Chief Executive Officer CEO (Investida)

Braveo

2021-2 - 2024-7 · 3 yrs 6 mos

Brasil

Holding Distribuição

Membro do Conselho de Administração

Grupo Raymundo da Fonte

2020-7 - 2021-8 · 1 yr 2 mos

Recife, Pernambuco, Brasil

Conselheiro de Administração. Coordenador comitê Pessoas, Cultura e Sustentabilidade. Membro Comitê Estratégia.

Consultor independente

J.Macêdo

2019-12 - 2020-7 · 8 mos

São Paulo e Região, Brasil

Brazilian Family Owned Food company organization. Leadership in Wheat Flower, Pasta, Cookies, Biscuits, Cakes. (Brands: Dona Benta, Sol, Brandini, Petybon). National coverage reaching 150 M point of sales. Revenue R$2,4 bilhões (US$600 MM) 2,750 employees.

CEO Presidente Executivo

J.Macêdo

2018-6 - 2019-12 · 1 yr 7 mos

São Paulo e Região, Brasil

As J.Macedo CEO, I have supported the organization to implement the Walking the talk culture. Implemented SAP modules with dashboard, WMS, PMO and Customer Service. In 2018 sales grew 23%, based on new products pipeline and media support. Strengthening national Market share leadership in weat flour, Pasta leadership in São Paulo, National leadership in cakes flour mix.

Consultor de negócios estratégicos

Martins

2018-1 - 2018-6 · 6 mos

CEO

Martins

2009-5 - 2017-12 · 8 yrs 8 mos

Uberlândia, Minas Gerais, Brasil

Brazilian Distribution Company. Largest Wholesaler & Distributor operation in Brazil. Operates with 300 categories in food, groceries, appliances, Health and Beauty, Home care, general merchandise. Serving 350 M Customers (small retailers) with National coverage. Gross Revenue = US$1.2 B (2017). Structure with 5,000 people and 3,600 Sales reps. Fleet 900 trucks. 10 Business Units and 28 transit & cross docking points. As Martins CEO, I led the organization to design a 5 years Road Map to implement a new Go-to-Market strategy based on Customer and Category development. New process development in place with WMS, PMO and Dashboard (Purchasing, Inventory Mgmt and Selling). Based on financial statements improvement in 2013 Double Up-grade by Fitch Ratings. People development implemented with 360 appraisal, succession planning and career path. Support new corporate governance within the organization. Aligning Executive Leadership Team within Board members, Family and Committees.

Member of the Board

Coca-Cola Retailing Research Councils

2012-9 - 2017-12 · 5 yrs 4 mos

Latin America

VP Customer Development

Colgate-Palmolive

2003-7 - 2009-5 · 5 yrs 11 mos

Brasil

As Sales VP, I led the Multifunctional teams implementation in Brazil. Business planning process based on Channel / Customer development. 5Ps execution by Retail Environment. In-store management process. JBP based on Commercial management process & planning (CBP). Category management process implemented. Market Share from 57% to 71% in Dental Cream. #1 Vendor in Brazil (advantage study)

Global Sales Director

Colgate-Palmolive

2000-12 - 2003-7 · 2 yrs 8 mos

New York, NY

Indirect Trade Go-to-Market strategic workshop developed with Divisonal & Corporate Support. Indirect Trade Mapping conducted in 48% of Business. - Supporting new guidelines based on Workshop within Indirect trade business development by Division / region / channel / category based on trade & shopper needs

Diretor comercial

Danone

1999-11 - 2000-11 · 1 yr 1 mo

Brasil

Commercial Director from Biscuits Division. Integrating in one Sales Force all business units, Aymore + Triunfo + Danone. Launching Danone Brand in Biscuit / crackers segment in Brazil