Katy Walsh

Ireland's Blue Book is a collection of Irish Country House Hotels, Castles and Restaurants located throughout the island of Ireland. Within this small team of 5 people my role involves me in all areas of marketing including digital and traditional marketing, advertising, event management and data analysis - Overall responsibility for company’s digital marketing activities - Management of social media accounts for Facebook and Twitter - Management of online advertising to drive website traffic - Maintaining the company website – including updates and overall management and creation of online content - Management and creation of company quarterly ezine - Analysis of website traffic using Google Analytics to inform marketing strategy - Project management of the new Ireland’s Blue Book website for 2018 - Liaising with media outlets on native content and digital advertising to promote the Ireland’s Blue Book brand - Representing the association and brand at consumer, trade and media events including the Dublin Horse Show, Bloom in the Park - Customer relationship management with Salesforce

Shimmer is a leading provider of wearable wireless sensor products and solutions. My position at Shimmer involved both sales and marketing. As a member of quite a small team I had responsibilities across all areas of marketing and sales. Some of my responsibilities are listed below - Sales representative for European market, involved in all aspects of the sales process from the generation of new leads through to conversion and close of sale - Quarterly market research and reports on competitors , market trends , competitive trends - Development of marketing plans for new products - Event management, including planning and attending corporate, trade and consumer events, exhibiting and presenting to the public - Design of marketing collateral including company brochures, event posters, presentations website graphics, infographics, - Product photography and editing using Adobe Photoshop - Website management including updates and creation of online content - Analysis of website traffic and activity using Google Analytics - Customer relationship management usign Sugar CRM

Document Management administration for the Time & Expense department, including: - Receiving, sorting and repatriating time and expenses documents. - Preparation of documents for audit and archival - Database administration of electronic documents Holiday/sickness cover for Time & Expense Team Leader, including: - Collation and Provision of daily, weekly and monthly management information - Managing archiving, storage and retrieval of documents. - Liaising with CRM, Service Management and technical support teams Performance of regular Mailroom duties including: - Franking and sorting of post - Tracking of registered deliveries - Management of employee location database - Stock-checking of branded stationery - Provision of a high standard of customer service - Preparation and creation of process documents > Holiday/sickness cover for Reprographics team