Wally Yang

品牌总经理 @ vivo

About

17 years marketing experience in consumer electronic products. 1. Head of IMC dep. (HQ/ China) - All product line - Corporate & brand Comm 2. Product marketing lead in HUAWEI West Europe RHQ - All product line: Phone / PC / Tablet / Wearable / Audio etc...devices 3. Product marketing lead of flagship ( Mate/P Series) mobile devices in global HQ. - Mate20/Mate 30/Mate X Foldable Phone PM leader HUAWEI Consumer BG Spokesperson Present HUAWEI CBG brand, global marketing strategy & product as official spokesperson to VIP customers and Media 2 years global marketing in HUAWEI. 4. 10 years Intetnational marketing experience in ASUS. In charge of smartphones, tablets, wearable devices & etc...Headquarter marketing for global business. (Game Changer) Taking responsibility for the most important hero products and make the story to win the new markets. - Eee PC (WW NetPC No.1 in 2008) - Transformer Pad (WW Tablet No.2 in 2011 / No.4 in 2013 / No.3 in 2014) - Nexus 7 (Most popular tablet in 2011/2012) - ZenFone (8M pcs 1st year in 2014, 20M pcs 2nd year in 2015, TWN No.1) (Creator & Innovator) Managing 360 degree integrated campaigns with 4A AD agency and creating innovative marketing strategies in-house. - Celebrity MKT - GonYoo Project for ZenFone 4 in APAC - 1st gen Transformer Pad & ZenFone Launch campaign leader. (Global Thinker) Managing global marketing budget and lead the headquarter marketing team to drive the global business growth closely with WW sales. - Managing WW MKT budget around $100M- $150M USD a year - Currently lead 20 ppl for both product & GTM MKT teams, maximize 30 ppl including digital MKT team in 2014. (Local Doing) Regional & local MKT experience to build up the team, set up the guidance, plan the GTM strategy, execute the campaign. - 1.5yr in EMEA/1 yr in SEA/1yr in China & 1yr in TW (Vision and Communicator) Clear understanding for each marketing functions and goals. Drive the organization change and plan the R&R for modern marketing team to meet the new marketing objectives and face the new market challenges. - Lead and involve 4 times MKT team reorg in 10 years, MBA thesis for marketing organization management. - Experienced leader to lead digital, product, GTM & local marketing teams in 7 yrs.

Country

China

City

Guangdong

Industry

Telecommunications

Skill

整合品牌营销, 广告, 综合管理, 品牌建设, Marketing Strategy, Marketing Communications, Social Media Marketing, Digital Marketing, Product Marketing, Marketing Management, Advertising, Digital Media, Multimedia, Online Marketing, Marketing Research, Web Analytics, Social Media, Multi-channel Marketing, Online Advertising, CRM

Experience

品牌总经理

vivo

2025-6 - Present · 1 yr 4 mos

中国广东省深圳

Senior Marketing Director

vivo

2021-7 - 2025-7 · 4 yrs 1 mo

中國廣東深圳

Head of X Series IMC Center X70/X80/X90Series/XFold & XFlip Series

Head of Product Marketing

Huawei Consumer Business Group

2020-4 - 2021-7 · 1 yr 4 mos

杜塞道夫地區

Product Marketing Lead in HUAWEI West Europe Regional Headquarter All Product Line: Phone / PC / Tablet / Wearable / Audio etc...Devices

Senior Director of Product Marketing

Huawei Consumer Business Group

2018-5 - 2020-4 · 2 yrs

Shenzhen, Guangdong, China

Product Marketing Director in Mobile Flagship Team. (Mate/ P Series ) - Mate20/Mate 30/Mate X PM leader - Consumer BG Spokesperson

Marketing Director

ASUS

2017-9 - 2018-4 · 8 mos

Taipei

Global Mobile Product Marketing Lead in ASUS Headquarter (ZenFone 4 global launch/APAC BA- GongYoo campaign) - Define and develop global mobile product marketing strategy and assets including Smartphone (ZenFone), Tablet (ZenPad) and wearable devices (ZenWatch) -Lead the global mobile territory marketing team to work with WW local marketing teams to roll out central marketing strategy and GoToMarket plan. -Manage global mobile marketing budget to maximize investment value - Global exhibition (CES/MWC/IFA/COMPUTEX) and international press conference planning and execution. -Marketing partnership management with global partners and vendors

Associate Marketing Director

ASUS

2010-10 - 2017-9 · 7 yrs

Taiwan

Global Mobile Product Marketing Lead in ASUS Headquarter (ZenFone, ZenPad, ZenWatch, Google Nexus 7, Transformer Pad, Eee Pad etc...) - Define and develop global Mobile product marketing strategy and assets including Phone, Tablet and wearable devices -Lead the global mobile territory marketing team to work with WW local marketing teams to roll out central marketing strategy and assets -Manage global Mobile marketing budget to maximize investment value - Global exhibition (CES/MWC/IFA/COMPUTEX) and international press conference planning and execution. -Marketing partnership management global partners and vendors

Lead of Corporate Digital Marketing

ASUS

2014-1 - 2015-1 · 1 yr 1 mo

Taipei City, Taiwan

Hold on concurrent post in Corp Digital Marketing team leader - Global social media (Facebook/Youtube/Twitter) strategy planning, platform management and Execution - Global Official website development and Worldwide management - Supporting worldwide marketing campaign execution by digital tools and platforms (Own/Paid/Earn)

Senior Marketing Manager

ASUS

2009-9 - 2010-10 · 1 yr 2 mos

Taipei City, Taiwan

Regional Marketing Leader in South East of Asia (SG/MY/TH/VN/ID) - Lead the SEA regional marketing team to develop SEA regional marketing strategy for notebook, netbook (Eee PC) & desktop products - Integrated HQ, regional and partners’ resources to maximize marketing value and drive business goals - Restructured the local marketing team and develop their skills - Developed guidance and frameworks for all countries, manage the budget and drive the efficiency and ROI

Marketing Manager

ASUS

2008-3 - 2009-9 · 1 yr 7 mos

Taipei City, Taiwan

Regional Marketing manager in Europe (UK/Nordic/DE/FR/ES/PT) - Communicate headquarter guidance to develop local quarterly marketing plan for VGA, LCD & Eee PC products - Manage the regional MKT budget and integrate the resources to maximize marketing value and drive business goals - Support European MKT campaign and events such as product launch seminars, CebIT exhibition & ROG Gaming events