Wallis Wang

· Managed paid media, paid content, search, audience strategy, DP operations, and AI applications on Douyin; Oversaw brand media placements (brand zones, splash ads, etc.), traffic optimization, and performance review. · Handled performance marketing and influencer seeding on Dewu. · Managed RED performance ad strategy and media planning. · Planned brand campaigns and platform IP partnerships, integrating market and e-commerce resources to drive incremental profit. · Designed differentiated livestreams and high-impact new product launch events, boosting brand visibility and sales. · Responsible for annual media planning, budget allocation, ROI control, and annual framework negotiations for Douyin and Dewu commercialization.

· Managed Douyin official account and paid media content strategy, creative development; coordinated with merchandising and platform calendars to optimize livestream plans and performance. · Planned and executed celebrity/KOL livestreams; delivered increases in viewership and GMV. · Supported key product line RENO by building a closed-loop marketing path; achieved substantial growth in daily GMV and ad spend. · Managed Douyin account strategy, content planning, and performance analysis; delivered content uploads, gained video views, and grew followers.

· Planned and executed participation in 10+ national-level exhibitions in internet big data, aerospace, and defense; handled booth setup, on-site presentations, and client reception. · Coordinated exhibition hall builds, materials, and press releases; facilitated international cooperation with delegations. · Led market development in South China; managed project applications, reporting, and acceptance; secured multiple cooperation agreements.