Wallace Ho
General Manager, Corporate Communications, CRM and Digital @ 嘉頓有限公司 The Garden Company Limited
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Hong Kong SAR
Retail
CRM, Digital Strategy, E-commerce, Marketing Strategy, Marketing, Advertising, Market Research, Sales, Customer Relationship Management (CRM), Digital Marketing, Customer Loyalty, Media Planning, Product Development, Management, Customer Journeys
Experience

Head of Customer Experience (The Point)
Lead the development of The Point app, platform and ecosystem. Thought leader to drive ideas for digital transformation and data driven decision making to improve both CX and operation efficiency. Implemented Instant Earn (scan and earn) solution, HK’s first integrated EV charging x shopping mall app service. Extended contactless parking service Wilson Parking to enable The Point members to use the same service in 55 Wilson Parking carparks.

Regional CRM & Consumer Experience Manager, Luxe Division, APAC
Driving digital innovation strategy for luxe brands in APAC, including predictive AI algorithm for more precise retargeting, eCRM acceleration and marketing automation acceleration (Salesforce Marketing Cloud)

Digital and CRM Manager
Hong Kong
Digital: in charge of all digital and social touchpoints, formulating content and media planning strategies. Enhanced media buying efficacy with 1P data. CRM: in charge of loyalty program, analytics and technical related enhancement Trade: in charge of retail events and trade promotions

Digital Marketing and CRM Manager
Haagen Dazs (General Mills)
Developed eShop and eVoucher for the business. Revamped loyalty program and social media for the brand.

Senior Marketing Executive (Columbia)
Swire Resource Limited
Branding, 360 media buy, PR and sponsorship

Marketing Executive
IKEA Hong Kong
Marketing communication from TVC, print ads to PR and events. IKEA Catalogue production and distribution. Website revamp.
Wallace Ho's Contact Information
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