Waleed Amin

• Current head of Media Operations for the Open Masters Games Abu Dhabi 2026. • Leading a team of 25 media venue managers. • Planning and delivering media operation for 37 sports across 22 venues. • Managing in-house photo/video content team. • Managing official broadcasters services.

• Liwa International Festival 2025 account lead. • On the ground management providing the following services: o Finalizing day to day client and media requests. o Liaising press releases drafting, translation and distribution. o Crisis communication management. o Media monitoring - generating weekly coverage reports. o Media relations - organizing FAM trips, inviting media to the festival, directing them to cover key locations and events. o Media services - media accreditation, site tours, securing interviews, broadcasting/filming support and providing press materials. o Media operations - media venue management.

• Successfully completed my role as head of International Media Relations, Media Operations, Official Broadcasters Services, Media Center, Media Accreditation, and Media Readiness. • Expo2023 in numbers: o 6 months' event with 179 days of festivities. o 80 participating country pavilions. o 4 official broadcasters' studios built. o 6 official broadcasters serviced. o 2500 international and regional media accredited and serviced. o 6000 events including 54 national days delivered.

• Developed and managed technical and operational requirements for Press & Broadcast, ensuring optimal budget utilization. • Developed and managed in close coordination with SG Office and Communications FA the pre- event Media Services strategy, P&B Programme Plan, and P&B Operations Plan, to ensure smooth operations and clear alignment with Expo2023 project objectives. • Led team to ensure superior service delivery and seamless execution of activities.

• Oversaw media operations in Green Zone and Blue Zone. • Provided support for all media working in COP28 site. • Liaised with venue operations team for live events, performances and daily broadcast.

• Managed media opportunities, community events, crisis communication, and corporate PR tasks. • Supported in communications strategy by providing media monitoring and critical analysis of mainly Arabic digital, media and Corporate/PR landscape for FIFA Communications teams in Zurich and Supreme Committee for Delivery and Legacy in Doha. • Managed media relations on key events, including: o FIFA World Cup Trophy Tour "Sponsored by Coca-Cola" - managed media opportunities in four countries (Morocco, Saudi Arabia, Tunisia and Qatar). o Stadiums and Team Camps Site Visits - managed 116 media visits and interviews requests across 8 stadiums and 32 teams camp sites. o Teams Community Events - Organized and secured media opportunities for 19 community events, which generated over 129 international coverage hits. o FIFA Sound - Secured media interviews for FIFA soundtrack artists, and extended global outreach of tracks press releases. o Volunteers Program - Managed 85 media interviews with FIFA World Cup volunteers.

• Provided media services for 192 country pavilions. • Delivered 513 media events over the course of 182 days. • Acted as Media Operations representative for zone planning and operations, representing media’s interests in site operational planning, as well as primary point of contact for Media Services and Communications during the event. • Ensured effective resolution of media-related issues. • Team leader for media volunteers and directly supervise them. • Worked with each of the zone operational teams to integrate media services and manage day-to-day media activities. • Managed media interviews in Al Forsan Zone. • Provided support to the Host Broadcaster and Official Photographers on site. • Facilitated the requests of all media on-site.

• Delivered successful post-COVID festival, attracted top international media, and managed pre, mid, and post-festival activities. • Successfully executed a PR plan that generated over 7,800 news hits worldwide on all media platforms with Ad Value of $35,115,853 and PR Value of $122,905,484. • Acted as the deputy director of PR/Comms' team to collectively deliver media services, including: o Media relations. o Media accreditation. o Red carpet media flow management. o Managing media center. o Managing media logistics and housing. o Accommodating official broadcasters requests. o Managing in-house photographers and videographers. o Generating media content. Including photos, videos, press releases and briefing documents. o Creating daily analytical media coverage reports. o Crisis management.

• Over 10 year career, managed high-profile client campaigns, delivered over 250 events, and led media relations and events management, including successful campaigns for: The Egyptian Government, DHL, Emirates Airline, IATA, Visa, Master Card, GE, Google, Intel, Spotify, Nestle, P&G, Skype, Yahoo!, Adidas, Coca-Cola, LG, Lenovo, Nokia, Pfizer, Amazon, Starbucks, Twitter and UBER.