Walaa Eltahir Abdelrahman

• Supported a key trade marketing project under a temporary contract, driving in-store execution and visibility. • Tracked MSL compliance, identified gaps, and coordinated follow-ups with sales teams. • Led POSM planning from brief creation to execution, ensuring timely follow-up and alignment with campaign objectives. • Planned and customized planogram layouts based on Country Manager requests for specific markets, including new product introductions and category development. • Delivered status reports and business updates to internal teams and management, highlighting results, gaps, and improvement areas

• Implemented innovative marketing strategies aligned with organizational goals, driving growth and enhancing brand visibility. • Managed and optimized the CRM system (HubSpot), ensuring accurate data collection and seamless collaboration with the growth team to enhance the customer journey. • Planned and executed high-impact marketing events, including trade shows, webinars, and product launches. • Developed and managed Arabic content for social media platforms, ensuring alignment with brand tone and engagement goals. • Created essential marketing materials, including company profiles, vendor proposals, and branded presentations, tailored to various audiences. • Oversaw the production and organization of marketing materials such as business cards, posters, and branded merchandise. • Developed compelling presentations and sales tools to enable the sales team to deliver successful pitches. • Led email marketing campaigns, including list segmentation, content creation, and performance tracking, to maximize ROI. • Maintained and updated internal marketing guidebooks, ensuring all materials reflected current strategies and brand standards. • Supported initiatives to improve the customer experience, delivering on quality benchmarks across marketing efforts.

• Led sustainability-focused product launches, including Capo Tomato Paste, Ketchup, Dairy-Based Creamers, and Date Drinking Yoghurt. • Drove portfolio reform and innovation, boosting growth by 25%. • Expanded the Dairy portfolio, achieving 10% market share and 30% penetration within 10 months via 360° campaigns. • Managed the brand’s budget, ensuring all marketing activities were delivered within an allocated fund. • Conducted market research to identify consumer trends, competitive actions, and market opportunities; translated insights into actionable brand strategies. • Collaborated with creative agencies and cross-functional teams to deliver campaigns and packaging excellence through brief writing and content creation. • Build and maintain strong relationships with external partners, including agencies, vendors, and influencers, to enhance brand visibility and reputation.

• Created and implemented a marketing strategy and set a short-term goal for the group. • Developed new identity profile strategies. • Applied online and offline marketing. • Created Marketing plan including Marcum and trade plan for CARE tissues.

• Managed and coordinated all branding activities. • Developed, implemented, and controlled Marcum campaigns. • Managed the in-house graphic design team and external creative agencies. • Directed the development and launch of new products, taking them from concept to market. • Developed an appropriate matrix through a Dashboard presentation to facilitate the decision-making.

• Developed the existing products and improved the overall efficiency and profitability of the brand. • Responsible for CPS and Action plan set for the project and budget. • Monitored closely sales volumes, market share trends, and competitive activity. • Prepared advertising and social media briefs and helping to develop the process. • Handled the development of BTL, and ATL campaigns for each brand (Zaaki,Dakwa ALtayib, and Safa Shortening).

• Led negotiations and daily communications for all Savola export deals. Plan, prepare, and follow up on all relevant export procedures and documentation. • Coordinated with the production team to manage and schedule export production. • Participated in strategy sessions to increase export opportunities

• Tracked and performance monitored the outsourced companies. • Interfaced with the legal department for outsourced companies’ contract management. • Departmental budget monitoring and control. Supervised and assigned public relations staff.