Wail Gadalla

E-commerce B2B

Doubled the top line of Food company. Successfully transformed company culture from industrial driven to consumer centric. Identified winning sales and marketing mix that will allow company to reach market leadership. Lead full portfolio re-launch yielding 35% increase in sales value 1st Quarter handling the Business.

Introduced a a new business model (Boutique showroom) in UAE. Set Sales & Marketing strategies that helped us improve our profitability Implemented a successful social media campaign.

Set Sales strategies, Set Sales KPIs ex: Handlers, Distribution for all districts in Egypt. Direct all sales supporting tools and systems: Trade allowances system, trade promotion, trade marketing activities and distribution projects . Monitor market development and competition activities, develop data base for new trade channel / promotion offers in the market. Manage, direct; & motivate sales force to achieve sales planned targets

Vodafone Egypt is 5th biggest in Vodafone companies worldwide with a business size of $2 Billion annually In this position I was one of the top 120 Executives on Vodafone Group and the number 2 leader in the organization with 9 executive direct reports. Achievements: Put in place the commercial strategy that led to o Gained 1.4 Million Subscribers in 7 months vs. Mobiniel. o Increased our exclusive Whole sale customers by 380 more vs. Mobiniel. o Improved consumer segment cooperation with other departments especially technical. Put in place the marketing and advertising strategy that led to gain market share and stopped the decline trend took place in the Egyptian market for 2 consecutive years.

LU biscuits Egypt In this position I was one of the top 130 Executives of DANONE Group reporting directly to HQ Business upon receiving it was around 20M but struggling and with serious considerations to shut it down by the company. The company had manufacturing facilities to produce up to $100MM. Achievements: • Grow business by 300% making us break even in 1st year after 5 years of losses. • Led the company brand to move from the 9th player the market to be the number 1 band in 18 month • Developed 3 of my direct reports leading them to get promoted to director level. • Improved culture in the company. • Restructured the business to improve cost by 20%

Market leader in detergent and cosmetics with 120M $ of turnover a year and 2 manufacturing facilities. Achievements: • Break even 1st year after 7 year losses. • Led and supervised the implementation of the sales strategy leading us to improve our ND and WD. • Led and supervised the marketing strategy leading us to focusing on new categories and shuffle spending leading us to make more money. • Changed the supply chain strategy from service provider to our own leading us to improve our CSL and profitability by 38%

600 executives in Henkel Worldwide. Achievements: Transferring the skills from the ME market to the European one. And my ‘continuous learning ‘attitude (speed to market and advertising). • Excellent European launch of Sil / Neutrex Additive which made us increase profitability by 65%. And market share by 3% in 6 months. • Fastest Launch in 3 years for Henkel Group. • Won best Strategic Business Unit cup (best SBU cup).

went through several challenges and assignments with Henkel since I was an Assistant brand Manager till I reached a Marketing Director Henkel Egypt in year 1999. I am proud of being one of the top performers in Henkel who delivered successfully in each assignment. As a result of that, I received 5 promotions in 7 years and I was one of the youngest individuals to receive a Director level (in the age of 30.) Awards • Best launch after acquisition while in DANONE / Kraft 2008. • Best General manager in DANONE in Year 2007 for turning around the business and deliver profit after 5 years of struggle • Best Emerging Market twice while in Henkel Egypt 2000, 2001 • Best SBU worldwide while in Henkel Germany 2003.