Wai Kit Chan

Chief Stimulation Officer @ STIM Labs

About

20 years experience in product marketing, leading strategic projects, process improvement and driving consumer insights in both emerging and mature markets at Director level. I am a cross functional team leader acting as the interface between Research and Development, Manufacturing, Brand and Supply Chain, managing product design strategy, new business development, process improvement and product marketing. I possess unique experience as a senior manager in established multinationals, and as a leader of organizational transformation in a start-up type environment. My last role was Senior Director, Product Marketing and Innovation at YSQ International. I was the functional head for the entire product development arm of the company, comprising both the traditional combustibles and next generation product portfolio. I was also driving organizational change and process improvement during a key period of expansion and transition for the Group. Concurrently I held the position of General Manager, Napex Brewery (a subsidiary of YSQ International). I was responsible for factory operations and commercial P&L. Previously I was Global Product Marketing Manager for BAT's Travel Retail business, covering traditional cigarettes and next generation categories. Key focus areas included: - Consumer product strategy - Portfolio management and optimization - Managing the end to end product life cycle - Consumer insights and segmentation - Supply chain and quality - Leveraging data through modern tools to make commercial decisions I have previously managed a variety of end markets at a Head of Product level, covering a range of developing (Vietnam, Cambodia, Philippines, Myanmar) and mature (Japan, Malaysia, Singapore) markets. I also led product portfolio development at a regional level for the Next Generation Products category in Asia Pacific, working on several new to world innovations as part of BAT's transformation into a multi-category business. First name: Wai Kit Last name: Chan

Country

City

Singapore

Industry

Consumer Services

Skill

Consultancy Services, Strategy Implementation, FMCG, Research and Development (R&D), Management, Product Management, Product Development, Project Management, Business Strategy, Consumer Insight, SAP, Fast-Moving Consumer Goods (FMCG), Supply Chain Management, Cost Savings Strategies, NPI Management, Customer Insight, Market Research, Project Planning, Team Leadership, Innovation Management

Experience

Chief Stimulation Officer

STIM Labs

2024-1 - Present · 2 yrs 9 mos

Singapore

Instant, convenient energy that tastes great. STIM Energy Strips are the first in the world to use liposomal encapsulated caffeine for a smoother, more sustained and better tasting boost. Works faster than drinks, coffee or pills and fits 10 energy drinks in your pocket. Perfect for school, work, in the gym or on long drives and rides.

Independent Consultant

2024-1 - Present · 2 yrs 9 mos

Singapore

Freelance consultancy services focusing on organizational change, market insight and technical product development in the consumer goods industry. Selected work - Organizational set up and market activation strategy for duty free function in mid sized Korean tobacco firm - Strategic overview and roadmapping for global shared services migration for Indian consumer goods organization. - Consumer landscaping, product portfolio and market activation strategy for duty free tobacco arm of Middle East consumer goods firm. - Blend and product design for new brand launch of major South Asia conglomerate

General Manager

YSQ International

2023-5 - 2024-1 · 9 mos

Singapore

Overall P&L responsibility for brewery operations and commercial business development at Napex Brewery Sdn Bhd, a subsidiary of YSQ International

Senior Director Product Marketing and Innovation

YSQ International

2022-7 - 2024-1 · 1 yr 7 mos

Singapore

Functional head for Product Development, Blending, Leaf Supply Chain, Flavor Development, Device R&D, Print & Packaging Development, Product Stewardship and NPI teams across 3 global locations Translating consumer insights into winning products in a start-up/entrepreneural environment Driving the organization's next generation product portfolio transformation

Global Head of Product Marketing - Travel Retail

BAT

2020-8 - 2022-7 · 2 yrs

Singapore

Responsible for Global Travel Retail product management, process improvement and optimization. Led functional team across several regions. Global portfolio optimization resulting in 60% reduction of SKU complexity and $800k savings

Head of Product Marketing - New Categories

BAT

2018-10 - 2020-8 · 1 yr 11 mos

Singapore

Pilot team responsible for new business development of new to world innovations for the Asia Pacific region. Multi country team in Singapore, Malaysia and Indonesia. Led research and development and consumer research of new to world product offer for new market entry, consisting of setting up new manufacturing capability, commercializing bench R&D and driving insights.

Head of Strategic Sensory and Insight - APME

BAT

2017-5 - 2018-10 · 1 yr 6 mos

Singapore

1 of 3 roles globally with regional responsibility for technical insights generation to drive consumer understanding. Set up new consumer language decoding methodology to generate deeper, actionable consumer insights.

Head Of Product Development - East Asia Area

BAT

2014-7 - 2017-5 · 2 yrs 11 mos

Malaysia

Product development and product management at an area level, managing a range of markets like Japan, Vietnam, Cambodia, Philippines, Myanmar, Malaysia and Singapore.