Wai Cheng Lee

Optimized supply chain logistics, managed component standard pricing, conducted cost-benefit analysis for NPI projects, and leveraged financial insights to drive key account management. Regional Management: Oversee business operations across South Asia, AUNZ, Italy, Korea, and the Philippines, managing the full online platform lifecycle from inquiry to delivery. Hybrid Sales Leadership: Lead both online order management and offline RFQ negotiations, providing expert support and customer-facing solutions. Strategic Growth: Drive market expansion for a specialized portfolio including Active, Passive, MOSFETs, IC, and module. Brand Excellence: Manage key accounts and distribution for tier-1 partners: NXP, Diotec, CCTC, Panasonic

Managed 350+ ad account clients across the Hong Kong, Taiwan, and Macau markets, driving success through cold calling, outbound sales, and strategic account management. • Provided tailored solutions to optimize ad performance, leveraging best practices for ad features and campaign management. • Consistently met KPIs, CSAT targets, and quality assurance scores, ensuring exceptional customer experience through call flow auditing and process optimization.

Managed 150+ ad account clients across the Hong Kong, Taiwan, and Macau markets, excelling in cold calling, outbound sales, and comprehensive account management.

Managed inbound appointment calls and ad account portfolios, ensuring sales KPIs, CSAT, and call flow audit compliance. • Optimized ad performance and proactively followed up to improve customer experience.

Inside Sales Role Managed small, medium, and territory business accounts, handling both inbound calls and outbound sales leads. • Managed sales processes from inquiry to closure, including quotations, new sign-ups, and renewals. • Coordinated PSG campaigns with Enterprise Singapore, managing grant submissions and customer expectations. • Handled logistics, arranging handset and equipment deliveries, and coordinating with the logistics department for special requests. • Specialized in mobile plans, fiber internet broadband (Dynamic & Static IP), 5G solutions, and SaaS software (Microsoft, OneOffice, Zoom license management).

Retail Sales • Trained and guided new staff, delivering product knowledge, order submission processes, and sales techniques to maintain high performance. • Consistently delivered best-in-class customer service, helping to reduce churn rates and enhance customer satisfaction. • Recognized with Silver and Star awards at the Excellent Service Award (EXSA) Retail in 2017, 2018, and 2019.

Sales Support (B2B) • Handled incoming calls and processed sales orders, ensuring accurate and timely order management. • Coordinated with sales managers to support B2B sales operations and maintain seamless communication between teams.