Wahyu Rina Wijayanti
Marketing Manager @ Technical Outdoor Indonesia
About
I am a Social Media Specialist with experience in digital marketing, branding, and content creation. I have successfully managed and grown various social media accounts, increasing engagement, impressions, and audience reach across platforms. My expertise includes developing data-driven marketing strategies, content planning, and campaign execution to enhance brand presence. Throughout my career, I have worked to helping businesses strengthen their online presence. I specialize in Social Media Management, Content Strategy, and Data Analysis to optimize marketing efforts. Passionate about digital storytelling and audience engagement, I am always eager to explore innovative approaches to social media marketing. Let’s connect and collaborate!
Indonesia
Kota Tangerang Selatan
Retail
Hubungan Masyarakat, Pemasaran Produk, Target Marketing, Sales Promotion, Product Marke, Layanan Pelanggan, Riset, Penulisan, Manajemen Proyek, Microsoft PowerPoint, Public Speaking, Presenter, Leadership, Creative Problem Solving, Blogging, Creative Writing, Creative Strategy, Communication, Copywriting, Critical Thinking
Experience

Marketing Manager
Kota Bogor
Develop and implement marketing strategies to increase brand awareness and sales. Manage promotions across various platforms, including social media, marketplaces, and offline events. Analyze market trends and competitors to identify growth opportunities. Create engaging and relevant marketing content tailored to the target audience. Collaborate with the creative team to ensure high-quality visuals and copywriting aligned with brand identity. Manage and optimize digital ads (Meta Ads, Google Ads, and marketplace ads) to drive conversions. Build partnerships with outdoor communities, athletes, and brand ambassadors to strengthen brand credibility. Measure and evaluate marketing campaign performance using data-driven insights and ROI analysis. Manage the marketing budget efficiently to maximize promotional effectiveness. Prepare regular reports on marketing performance and provide strategic recommendations to management.

Social Media Marketing Specialist
PT. Manusia Alam Indonesia
Jakarta Pusat, Jakarta Raya, Indonesia

Omnichanel Sport leader
Decathlon Indonesia
Kota Tangerang, Banten, Indonesia
Ensuring customers get the best service. Provide solutions to our customer needs or their problems based on our product. Ensuring customers get the best shopping experience with best layout of product based on visual merchandising. Good stock availability from sales analys and customer behavior. Make a bussines strategy based on analys economical performance, month to date and year to date. Contribute to make a plan and marketing strategy, like a local sport project or event and content for our social media. looking for a new customer, build and maintain bussiness relation with our loyal customer. Engage in sales through phone and understand what the customer needs. Take a lead 1 of 4 important KPI from company, expecially sustainability pillar. Make strategy that my store can contribute optimally to the KPI targets that found the company.

Social Media Content Creator (Freelance)
Sepatan, Banten, Indonesia
Identify customer's needs and recommend new topics based on our product. Work collaboratively with creative team to generate concepts for social media content that drive brand awareness, customer engagement and to strengthen the organisation's brand. Assisting the video content in setting up equipment and ensuring all content is free of grammatical errors and aligns with brand guidelines.

Freelance Writer
Opentrip.co.id
Tangerang, Banten, Indonesia
Interpret creative briefs to develop concepts for execution with assigned topic that’s currently hype. Research and understand what a hype topics and what a netizen needs. Through online searches and reviews of existing research and Write original copy for web. Monitoring, managing and evaluate content.

Staff
Dleens Cafe & Resto
Tangerang, Banten, Indonesia
- Give the best services for our customer - Build conection with customer for being a loyal customer - Report our sales and make a strategy how to growing up our business/cafe - Create content for instagram about our cafe

Staff
Manatea
Area DKI Jakarta
- Give the best services for our customer - Build conection with customer for being a loyal customer - Report our sales and make a strategy how to growing up our business/cafe - Create content for instagram about our business

Script Writer
Area DKI Jakarta
Develop concepts for execution with assigned brands and Scriptwriting for live streaming activities. Create persuasive messages, tell compelling stories that generate brand loyalty in consumers. Contributing creative ideas to enhance the quality of live streaming content with research and understand a client’s needs. Make it in a script for a range of marketing and communications materials Assisting the live streaming crew in setting up equipment. Collaborating with the team to ensure the overall success of live streaming events and ensuring all content reflects the brand's core values and identity.

Staff Reporter
Jurnal Media Indonesi
Area DKI Jakarta
- Make an arcticle and news for online media and news paper - Drive a production of high standart a news content - Analyze a new trend or hotnews

Administration
Crab by putri
Area DKI Jakarta
- Make a creative strategy for growing up the business. - Make a creative content for our social media to highlight our product. - Calculate and report our sales.
Wahyu Rina Wijayanti's Contact Information
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